ALA Promotions
Philippine boxing promotion company
From Wikipedia, the free encyclopedia
ALA Promotions was a boxing promotions company based in Cebu, Philippines. It is known for promoting prominent Filipino boxers including world champions Donnie Nietes and Milan Melindo.
| |
| Company type | Private |
|---|---|
| Industry | Sports media |
| Founded | 1985 |
| Founder | Antonio L. Aldeguer |
| Defunct | 2020 |
| Headquarters | , |
Key people | Michael Aldeguer (Chairman and CEO) |
| Parent | ALA Boxing |
History
ALA Boxing was established in 1985 in Cebu[1] by businessman Antonio L. Aldeguer, whose initials "ALA" are the namesake of the sports firm.[2] ALA Boxing through ALA Promotions first rose to prominence in the 1990s after they have organized boxing matches featuring Edito Villamor and Gerry Peñalosa.[3]
In 2006, Michael Aldeguer took over as the chairman and CEO of ALA.[2]
ALA partnered with Golden Boy Promotions to produce the Battle of Cebu in 2008, which featured the tie of Filipino boxer Z Gorres against Fernando Montiel of Mexico at the Cebu City Sports Complex, as well as matches between Filipino and Mexican boxes in Sacramento, California. ALA also had a partnership with Top Rank[3] and has organized matches in the United Arab Emirates as well.[4]
In the 2010s, ALA promoted ties between Filipino boxers including Donnie Nietes and Nonito Donaire, against foreign fighters in its Pinoy Pride series it produced with ABS-CBN Sports.[3]
In 2020, ALA's broadcast partner ABS-CBN ceased operations due to the non-renewal of the media company's franchise. This along with the COVID-19 pandemic forced the permanent closure of ALA Promotions[3] although its affiliate gymnasium chain business, ALA Gym remained operational.[5]
Notable boxers
The following are some of the boxers who were affiliated with ALA Boxing:[4]