AS Colour
New Zealand apparel company
From Wikipedia, the free encyclopedia
AS Colour (short for "apparel studio") is a clothing retailer and manufacturer from New Zealand.
 | |
| Industry | Apparel |
|---|---|
| Founded | 2005 in Parnell, New Zealand |
| Founder | Lawrence Railton |
| Headquarters | , New Zealand |
Number of locations | 27 stores (2025) |
Area served | Worldwide |
| |
| Website | ascolour |
AS Colour was founded in 2005 by Lawrence Railton, who initially operated the company from his garage in the Auckland suburb of Parnell.[1] Railton was inspired to begin the company, after his friend from the band Elemeno P struggled to find high-quality blanks to use for screenprinting their concert T-shirts.[2]: 0:20 Railton initially imported 20,000 men's-style t-shirts to resell from American wholesaler All Style Apparel. The first AS Colour-designed and manufactured product was a women's-style t-shirt, sold alongside the imported men's t-shirts; by 2009, AS Colour was exclusively selling their own products.[3][4]
By December 2025, the company had expanded to 16 retail stores in New Zealand and 11 worldwide,[1] and operates from six distribution centres across New Zealand, Australia, the Netherlands, the UK and the US.[5][3] The National Business Review estimates that by 2025, the company was valued at between NZ$1 – $1.5 billion, with annual sales of NZ$500 million.[3]
Baptist World Aid Australia gave AS Colour a score of 65 (out of 100) in their 2024 Ethical Fashion Guide, placing them in the top 20% of brands assessed.[6] The brand is supplied by 37 factories worldwide, with locations in Bangladesh, China, Mauritius, Thailand and Vietnam.[1][7]
