Ado FM

Ado FM is a radio station in France, broadcasting on FM to Paris and Toulouse. Created in 1981 and owned by the Groupe 1981. The station plays hip-hop music and R&B from the 1990s, 2000s, 2010s and 2020s.

Frequencies

97.8 MHz (Paris)
93.1 MHz (Toulouse)

LanguageFrench

FormatHip-hop
Contemporary R&B

OwnerGroupe 1981

Quick facts Frequencies, Programming ...

Ado FM
Programming

Paris France
Frequencies	97.8 MHz (Paris) 93.1 MHz (Toulouse)
Language	French
Format	Hip-hop Contemporary R&B
Ownership
Owner	Groupe 1981
Sister stations	BlackBox
History
First air date	1981 (1981)
Former names	Swigg (2017–2022)
Links
Website	www.ado.fr

Close

History

The radio was created under the name Ado FM by Isabelle Da (real name Isabelle Ciron) in 1981, as a community station.

Following the death of Isabelle Da, Ado FM was bought in 1996 by Concept Radio, a subsidiary of the Start group. This group owns Vibration. Its program director Bruno Witek transforms Ado FM into a commercial music station in hip-hop and R&B format.

Ado turned to pop and dance from 2015 to 2016.

On 29 June 2017, during a private concert, Ado FM changed its name to Swigg. According to Jean-Éric Valli, president of Groupe 1981, this new name symbolized "its return to the fundamentals of urban cultures" in order to "become the benchmark hip-hop and RnB radio station for 15-25 year olds".^[1]

In October 2017, Swigg was given formal notice by the CSA due to non-compliance, between December 2016 and February 2017, with the distribution rates of French-language songs.

In 2021, Ado FM was relaunched on digital radio. ^[2] This then replaced Swigg on 22 August 2022.