Alex Baldock
British businessman
From Wikipedia, the free encyclopedia
Alexander David Baldock (born 21 November 1970) is a British businessman, former banker, and the chief executive (CEO) of Currys plc (formerly Dixons Carphone).[1]
21 November 1970
Alex Baldock | |
|---|---|
| Born | Alexander David Baldock 21 November 1970 |
| Education | Oundle School |
| Alma mater | Worcester College, Oxford |
| Occupation | Businessman |
| Title | CEO, Currys plc |
| Term | February 2018 – present |
| Predecessor | Sebastian James |
| Spouse | Amy Roberts |
| Children | 4 |
Early life
Alexander David Baldock was born in November 1970.[2] He was educated at Oundle School, followed by a degree in modern history from Worcester College, Oxford.[3][4]
Career
Baldock started his career as a management consultant at Kalchas, before joining Barclays.[5] From 2008 to 2012, Baldock worked for the asset finance company, Lombard, a division of RBS Group, rising to managing director.[5]
In 2012, Baldock joined Shop Direct as CEO.[5] In October 2017, Baldock announced that he would be leaving Shop Direct at the end of January 2018.[6]
In January 2018, Sebastian James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Baldock, who had been CEO of the online retailer Shop Direct since 2012.[7][8] Two months into his tenure at Dixons Carphone he launched a scathing attack on his predecessor declaring that he had found “plenty to fix” at the retailer in a classic example of kitchen sinking.[9]
He is a Conservative Party donor.[10] He is paid £1 million per year as CEO of Currys plc.[1]
Personal life
Baldock is married to garden designer Amy Roberts, and they have four children.[4] He is a supporter of Chelsea F.C.[1]