Alice Inoue

Media career

Inoue began her media career in television, including hosting Do Sports on Fuji News, a program highlighting activities for Japanese tourists visiting Hawaiʻi.^[9] At the height of her television career, she hosted three television shows and had four major sponsors.^[10]

In 2008 she joined forces with Oceanic Time Warner Cable to produce a series of feng shui instructional DVDs based on her signature presentations. Inoue performs work as a life guide under her consultancy Alice Inoue Life Guidance.^[3]

She has appeared in regional publications including MidWeek,^[4] Hawaii Business Magazine, Pacific Business News,^[11] Honolulu Star-Bulletin,^[12] and other Hawaiʻi-based outlets.^[13]

Inoue later became a frequent guest commentator on Hawaiʻi television news programs discussing astrology and annual forecasts. She has appeared on KHON2^[14] and Hawaii News Now, where she has been identified as an author, life coach, and professional astrologer of over 25 years.^[15]

Happiness U and corporate training

In 2013, Inoue expanded her consultancy to include Happiness U, originally described as a school for adults in Honolulu providing guidance on life and personal development.^[16][3]

It was reported at the time that she had provided guidance to approximately 3,000 individuals, including 500 regular clients. The company later shifted its focus toward corporate training, wellbeing programs, and team development initiatives. Inoue developed the Master Your Superpowers personality assessment system, which she applies in corporate leadership and resilience training programs.^[17]

Writing

Inoue is an author whose work focuses on personal growth, mindfulness and wellbeing. Her early books include A Loving Guide to These Shifting Times (2008) and Be Happy! It’s Your Choice (2009), followed by additional titles exploring intentional living and self-reflection. She is a contributing author in the national best seller, Wake Up…Live the Life You Love with Passion, a compilation of self-development philosophies by great thinkers such as Deepak Chopra and Wayne Dyer.^[18]

In 2019, she released Master Your Superpowers, which introduced a personality framework based on the Chinese Five Elements, later expanded through additional books and training materials used in leadership development and corporate wellbeing programs.^[19] Her more recent publications include The Best of Mindful Moments – A Collection of Life Wisdom,^[20] Daily Mindful Moments – A Year of Life Wisdom,^[21] Master Your Superpowers – The Elemental System for Life and Work (2nd edition),^[19] and Open Now – What You See Is What You Need.^[22]

YouTube and public programming

Inoue hosts the YouTube series Following Journeys, which documents the life and professional journeys of Hawaiʻi entrepreneurs and business leaders using their astrological charts as a foundation.^[23]

Newspaper Columns

Over the course of her career, Inoue authored several newspaper columns. These included “Go Ask Alice,” a weekly advice column focused on life guidance and feng shui, which received the Best Editorial Column award from the Hawaiʻi Publishers Association on 15 May 2014.^[4] She also wrote “Positively Young,” a weekly column that ran for approximately one year and was later profiled in Pacific Edge Magazine.^[24] In addition, she authored “A Mindful Moment,” a long-running column published from 2014 to 2024 in MidWeek, which focused on mindfulness, wellbeing, and personal development.^[25]