Alix Peabody
American entrepreneur and investor
From Wikipedia, the free encyclopedia
Alix Peabody is an American entrepreneur and investor known for founding the company Bev.
Alix Peabody | |
|---|---|
| Born | New York City, New York, U.S. |
| Education | Dartmouth College |
| Known for | Bev |
Early life and education
Peabody was born in New York City to Doug Peabody and Annick Cooper and earned her bachelor's degree from Dartmouth College, majoring in Mathematics and English.[1] She was admitted to the University of Southern California's (USC) Film School program in screenwriting.[2][3] She later dropped out of USC to focus on her entrepreneurial career.[3]
Career
After completing her undergraduate studies, she gained experience in the finance industry, working at Bridgewater Associates.[4] In 2015, while working as an executive headhunter for tech companies in Silicon Valley, she faced health challenges that led her to organize ticketed pool parties to cover her medical bills.[5][6] Her work as a pool party organizer inspired her to start her wine supply company to market canned wine spritzers to women.[7][8]
In 2017, Peabody enrolled in the beverage industry, starting Bev, a canned wine supplier based in Venice, California.[9] She paid the first batch of Bev with the retirement account she had gotten while working at Bridgewater Associates.[10] In 2021, Bev signed a distribution deal with E & J Gallo Winery[11] which acquired Bev in 2023.[12]