Anthony Simonds-Gooding
Irish marketing manager and chief executive
From Wikipedia, the free encyclopedia
Anthony James Joseph Simonds-Gooding CBE (10 September 1937 – 16 October 2017) was an Irish-born British business executive.[1] He served as a chief executive officer of British Satellite Broadcasting (BSB).[2] His sister is visual artist Maria Simonds-Gooding.[3]
Early life and education
Born in Dublin, he spent his early years in British India and later moved to County Kerry.[2] He was educated at Ampleforth College in North Yorkshire and Britannia Royal Naval College.[2]
Career
Simonds-Gooding left the navy in 1960 and joined Unilever as a management trainee, eventually becoming marketing manager for the Birds Eye brand.[2]
In 1973, Simonds-Gooding joined Whitbread, contributing to the branding of Stella Artois.[2] He later worked at Saatchi & Saatchi, overseeing the company's acquisitions.[2] In the late 1980s, he became CEO of British Satellite Broadcasting (BSB).[2] Following BSB's collapse, he focused on charity work, particularly with Macmillan Cancer Support, motivated by his wife's cancer diagnosis.[2] He also chaired the Rose Theatre in Kingston and D&AD, addressing financial issues in both organizations.[2]
