Appy Entertainment
American video game developer
From Wikipedia, the free encyclopedia
Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices.[1] Their most popular app was FaceFighter.[2] The company seems to have since shutdown around 2014.
 | |
| Company type | Video game developer |
|---|---|
| Founded | October 31, 2008 |
| Founder | Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, Emmanuel Valdez |
| Defunct | 2014 |
Company information
Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of High Moon Studios.[3]
Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in Carlsbad, California.[4]
Appy released a number of apps with over 20 million downloads.
In September 2011, they reached a milestone of 10 million iOS downloaded on the FaceFighter app.[5]
Product pricing
While Appy began with a traditional premium pricing approach for their games, at some point switched to a free-to-play model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization.[6]