Artesian Builds
Defunct American custom PC manufacturing company
From Wikipedia, the free encyclopedia
Artesian Future Technology LLC, doing business as Artesian Builds, was an American custom PC manufacturing company.
| Company type | Limited liability company |
|---|---|
| Industry | Computer hardware |
| Defunct | 2022 |
| Fate | Bankrupt |
| Headquarters | San Francisco, California |
Key people | Noah Katz (CEO) |
| Website | http://www.artesianbuilds.com (archived) |
History
Artesian Builds was founded as Artesian Future Technologies in 2017 by Noah Katz to sell cryptocurrency mining rigs.[1] Katz's other business venture was an Etsy store selling custom cosplay armor founded in 2015.[2] Artesian Future Technologies was rebranded in 2020 as Artesian Builds to a custom high-end PC gaming manufacturer. Artesian would build PCs live on Twitch.[2]
Controversy
On March 1, 2022, Artesian held a Twitch live stream where it held sweepstakes to give away a PC. A streamer, Kiapiaa, won the giveaway, but Katz refused to give her the PC, claiming that she did not meet the requirements to be an "ambassador" because she didn't have a big enough social media following. Katz proceeded to reroll the sweepstakes. The decision caused an immediate uproar, with the company apologizing.[3]