Battle Tag

Battle Tag shares similarities with laser tag. Players wear harnesses with sensors and shoot at other players with wired guns that are attached to their harnesses.^[2] As the game progresses, the players' scores are uploaded to their Windows-based PC which tallies the scores and declares the winner.^[2] The game contains a multiplayer leaderboard component so players can compete with others by high scores online.^[2] Battle Tag uses an Ubiconnect sensor, which allows the players to play in a range of 1,000 feet from the sensor.^[3] Matches are allowed to have a maximum of eight players at a time per ubiconnect device with a maximum of 5 ubiconnect devices or 40 players.^[4] Players can use plastic markers to create parameters and requirements for their games.^[5] The game shipped with two harnesses, two guns, and other accessories that add to the gameplay.^[6]

The game was presented by the game's producer Gael Seydoux as a "real live shooter that you could play at home with all your friends."^[6] The game follows the trend of E3 2010 games to focus on more non-traditional aspects of gaming.^[6]

Gaming critics were mostly confused by the game's presentation at Ubisoft's E3 2010 press conference.^[5][7][8] Models and game developers armed with harnesses and laser guns began playing the game and running around the auditorium during the press conference.^[7] The introduction of Battle Tag won GameSpot's "Biggest What the...?'" special achievement award from E3 2010.^[7] G4's Andrew Pfister thought that presentation of the game was poorly thought through.^[8] The Guardian's Keith Stuart stated, "I'm not sure I entirely understood what was going on".^[5] Eurogamer's Ellie Gibson called it "Laser Quest for your house."^[9]

On 20 November, 2010, a limited test release of 15 Toys R US stores in Texas and all Zellers stores in Canada was announced.^[10]