Bbibbi
2018 single by IU
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"Bbibbi" (삐삐; Bbibbi) is a song recorded by South Korean singer-songwriter IU, released digitally on October 10, 2018, through Kakao M.[1] The self-written song was produced by Son Myung-gab. It subsequently debuted at number one on the Gaon Digital Chart. The song was released in part to commemorate 10 years since IU's debut.[2]
Background
Composition
"Bbibbi" is a laid-back alt-R&B track with confrontational and introspective lyrics that addresses IU's critics, with her turning around commentary on her image.[4] Particular attention was paid to her delivery, including phrases and words like "yellow C-A-R-D" and "hello stu-P-I-D".[5][4] "Bbibbi" refers to a pager in Korean, in particular the noise the device makes before people leave a message.[5]
Commercial performance
"Bbibbi" debuted atop the Gaon Digital Chart on the week ending October 13, making it her twentieth number one song in South Korea–the most for any artist.[6]
Music video
The music video, directed by VM Project, was released along with the song and makes prominent use of monochromatic colour schemes. IU performs a choreographed hip hop dance routine with a blank expression on her face, which was called "more cute than menacing" by Caitlin Kelley of Forbes.[4] She also appears in high fashion looks, with Billboard stating that she wears a "Grace Kelly-style scarf".[5]
The video currently has over 230 million views, making it the second most popular Korean music video by a female soloist in 2018.
Accolades
| Program | Date | Ref. |
|---|---|---|
| Music Bank | October 19, 2018 | [12] |
| Show! Music Core | October 20, 2018 | [13] |
| October 27, 2018 | [14] | |
| November 3, 2018 | [15] | |
| Inkigayo | October 21, 2018 | [16] |
| October 28, 2018 | [17] | |
| November 4, 2018 | [18] |
Charts
Certifications
| Region | Certification | Certified units/sales |
|---|---|---|
| South Korea (KMCA)[24] | Platinum | 2,500,000* |
| Streaming | ||
| South Korea (KMCA)[25] | Platinum | 100,000,000† |
|
* Sales figures based on certification alone. | ||