Bo Bedre

Bo Bedre was first published in March 1961, being the first magazine in its category in the region.^[1][2] Its founder is Palle Fogtdal.^[1][3] The magazine has been part of the Bonnier Group since 1983, and as of 2015 its editor-in-chief was Erik Rimmer who was appointed to the post in 2000.^[1][4] The publisher of the magazine is Benjamin Media.^[5][6]

The headquarters of Bo Bedre is in Frederiksberg, and the magazine is published monthly.^[7][8] From its start in 1961 to the end of the 1970s Bo Bedre targeted families.^[3] Then it began to target high-income groups.^[3] The magazine covers news on home interiors, foods, apparel, cars, jewellery, watches and personal care.^[9] In 2010 its readers were mainly women aged between 30 and 64.^[10]

Bo Bedre has a Norwegian edition and a Finnish edition.^[1] The former was started in 2003^[2] which offers content from the magazine.^[1] The Finnish edition, namely Divaani, also features content from Bo Bedre.^[1][11] It was launched in 2008.^[2] In March 2015 it was reported that the Danish-language edition of Bo Bedre would also be distributed in Japan.^[4]

Bo Bedre had a circulation of 78,000 copies in 2001.^[12] Between July and December 2003 its circulation was 80,000 copies.^[8] The magazine sold 87,600 copies in 2006.^[13] During the last six months of 2007 its circulation was 89,200 copies.^[14] It was 84,000 copies both in 2007 and in 2008.^[15]

During the first half of 2010 the monthly sold 78,072 copies.^[10] The circulation of the magazine was 75,002 copies in 2010 and 76,556 copies in 2011.^[16] It was 73,663 copies in 2012.^[16] Its circulation was 71,122 copies between July and December 2013.^[17] It was 72,000 copies for 2013 as a whole.^[18] Bo Bedre sold nearly 78,000 copies in 2014.^[3]

• List of magazines in Denmark