Carl Gustav Magnusson

Knoll

In 1976 Magnusson joined Knoll as Director of Graphics and Showroom Design and was named Director of Design for Europe shortly thereafter.^[2] He designed Knoll showrooms in London, Frankfurt, Stuttgart, Zurich, Florence, Rome, Amsterdam and Turin. In 1993, he was named Senior Vice President, Director of Design Worldwide, and, in 2003, Executive Vice President, Director of Design.^[3]

As a design director, Magnusson widened the range of designers that Knoll commissioned work from—recruiting both established and younger talents. In the late 1980s, Magnusson rekindled Knoll's relationship with Florence Knoll and renowned designers such as esthetic theorist Ettore Sottass, which led to numerous iconic pieces, including the Mandarin chair and the Spyder table.^[4] Sculptor Maya Lin collaborated closely with Magnusson in 1998 to create Knoll's Maya Lin line of furniture that Knoll continues to sell today.^[5] Similarly, architect Frank Gehry worked with Knoll to create Knoll's Fog Collection.^[6] His work with Ross Lovegrove led to a number of iconic products.

Magnusson continued to contribute his own designs to Knoll as well, including the Magnusson Desk (1993), the RPM Chair (1997), and modular office systems, the Spelo desk collection; Dividends, with David Noel; Currents, with Robert Reuter; and Autostrada, with Robert Reuter and Charlie Rozier.

During his 29 years at Knoll, Magnusson was also active as a curator and educator. He established the Knoll Design Symposium at Cranbrook Academy of the Arts in Bloomfield Hills^[7] and in 1997; he co-founded with Albert Pfeiffer (AIA) The Knoll Museum^[8][7] in East Greenville, Pennsylvania. With over 60 years of Knoll furniture designs, the museum is considered among the most comprehensive display of archival collector items by any furniture manufacturer.^[3]

Ongoing activities

Since retiring from Knoll in 2005, Magnusson has remained active as a designer, consultant and lecturer.^[3] In 2005, Magnusson founded CGM Design which serves furniture and automotive manufacturers in product development and design strategy. Today he continues in the fields of office design and environment, as well as lighting systems, automobiles, and household appliances, furnishings, and textiles.^[9] In addition to Knoll, he has designed products for Spinneybeck, Teknion, Stegner Engineering, Arexit, Momentum Textiles, Allseating, Nienkamper, and the MoMA Design Store (co-designed with his wife, architect Emanuela Frattini Magnusson).^[10][11]

He has lectured on design matters for BMW, Knoll, Maharam, AIA, Waterworks, IIDA, ArtCenter College of Design, Yale Library, Michael Graves College and SCAD, among others.^[3][11] Magnusson is a frequent jury member for design competitions internationally including iF Product Design Award, Yale School of Architecture, ArtCenter College of Design, and Good Design Awards. He also serves as an expert witness on design matters.

In 2012, the design industry publication Contract named him the 2012 design "legend" of the year,^[12] saying of him: "he is an industrial designer, as well as a curator, lecturer, mentor, inventor, organizer, talent scout, and visionary. And his influence has spread out in multiple directions around the globe."^[9]