Count 'Em

On July 31, 2023, Lake announced that he will embark on the Coat of Many Colors Tour in the fall of 2023, and that "Count 'Em" will be released on August 4, 2023.^[5][6] "Count 'Em" was released as the second single from the album, along with its accompanying music video, on August 4, 2023.^[7]

Lake shared the story behind the song in an interview with American Songwriter, saying:^[8]

"I was at Hank Bentley’s house with Jacob Sooter working on the record when we decided to take a break and head out for lunch. Jacob struck a few chords on the Wurlitzer as we’re heading out the door. I quickly was inspired and rattled off a verse idea with a fast cadence. I didn’t think much of it but as we got back from lunch I couldn’t shake the desire to want to write whatever song this would become. A few hours later we had this monster of a song that brags on who God is and all the things I’ve seen Him do. I’m grateful for those heavenly interruptions that inspire a song when you least expect it."

"Count 'Em" is a rock song containing hip-hop influence and gospel choir background vocals.^[9] The song is composed in the key of C^[10] or C minor^[3] with a tempo of 70 beats per minute and a musical time signature of ⁴
₄.^[10]

"Count 'Em" debuted at number 27 on the US Hot Christian Songs chart dated August 19, 2023,^[15] concurrently charting at number six on the Christian Digital Song Sales chart,^[16] and number 21 on the Rock Digital Song Sales chart.^[17] The song peaked at number 19 on the US Hot Christian Songs chart dated December 16, 2023,^[18]

Brandon Lake released the official music video of "Count 'Em" through their YouTube channel on August 4, 2023.^[19] Lake also released the lyric video for the song via YouTube on the same day.^[20] On January 19, 2024, Lake released the live performance video of the song recorded during the Summer Worship Nights Tour on YouTube.^[21][22]