David Droga
Australian advertising executive (born 1968)
From Wikipedia, the free encyclopedia
David Bjorn Droga is an Australian advertising executive and founder of the advertising agency Droga5. Droga5 was acquired by Accenture Interactive in 2019 and Droga was named Chief Executive Officer in August 2021. Droga renamed Accenture Interactive to Accenture Song in 2022.
David Droga | |
|---|---|
| |
| Born | David Bjorn Droga Australia |
| Education | The King's School |
| Occupation | Advertising |
Early life and education
David Bjorn Droga was born in Australia.[1][2] He was raised in rural New South Wales, as the fifth of six children. His father was of Polish descent and operated the Perisher Ski Resort,[3] and his mother was a Danish artist and poet.[1][2] Droga was raised in a media-free family, with no TV or advertising.[3]
He attended the Tudor House School in Moss Vale, followed by The King's School, Parramatta in the Sydney suburb of North Parramatta.[3]
Droga began working in the mailroom at Grey Advertising, before attending the Australian Writer and Art Directors School in 1987.[4][5]
Career
Droga was hired by FCB as a copywriter, from the Australian Writer and Art Directors School.[6] A few months later, Droga left the company and joined startup OMON in Sydney.[6] Droga became a Partner and Executive Creative Director of OMON.[7][8]
In 1996, he moved to Singapore to become executive creative director of Saatchi & Saatchi Singapore and regional creative director of Saatchi Asia.[9] Droga was promoted to executive creative director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[10][11] In 2000, Publicis Groupe acquired Saatchi[12] and in 2004, Droga was promoted to worldwide chief creative officer of the Publicis Network, which took him to New York City in 2005.[13]
Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[14] In 2013, Droga sold a minority stake in Droga5 to William Morris Endeavor.[15]
In 2019, he sold Droga5 to Accenture Interactive.[16][17][18] Droga renamed Accenture Interactive to Accenture Song in 2022.[19] Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective 1 September 2021.[20][21]
Other roles and activities
As of 2017[update] Droga was on the board of New York's New Museum.[2]
Personal life
Droga married a film producer in Thailand in 1998, and they have four children.[3][22]