Discover Pakistan TV

Discover Pakistan is a tourism-focused satellite TV channel launched on 21 March 2021.^[3][6] It is owned by Options International SMC.^[1] It is licensed by the Pakistan Electronic Media Regulatory Authority.^[7][8]

The channel has also worked with the Government of Punjab, Pakistan's Tourism Development Corporation of Punjab.^[9]

On June 19, 2023, Discover Pakistan launched an AI TV talk show. It was hosted by CEO Dr Kaiser Rafiq as a virtual avatar.^[10][11]

On September 27, 2024, Discover Pakistan TV started first Tourism Awards in Pakistan. The awards were designed to honor individuals and organizations who play a pivotal role in promoting and developing tourism in Pakistan. Held on World Tourism Day, the event aimed to celebrate the efforts of those who have contributed to showcasing Pakistan's natural beauty, heritage, and culture to a wider audience, both locally and internationally.^[12][13]

On August 14, 2025, Discover Pakistan TV launched AI-powered English news channel, 'Pakistan Today'.^[14] Discover Pakistan TV claimed that all of the news anchors, reporters, and production of the channel are based on artificial intelligence.^{[15][16][17][18]} This project was led by Kaiser Rafiq, - CEO Discover Pakistan TV as a continuation of an AI talk show that was launched on June 19, 2023.

• List of television stations in Pakistan
• List of news channels in Pakistan