Dom Hofmann
American programmer and entrepreneur
From Wikipedia, the free encyclopedia
Dominik Hofmann[1] (born September 27, 1986) is an American entrepreneur and programmer. He is best known for being one of the co-founders of Vine as well as being the creator of Peach, Byte and Loot.[2]
Career
Vine
In June 2012, Hofmann co-founded Vine, which was a 6-second video service with Rus Yusupov and Colin Kroll.[3] Twitter acquired the app in 2012 for $30 million[4] and the app was shut down by Twitter in 2016.[5][6] During the shutdown process, Hofmann went public with his disagreement on how Vine was handled.[7]
Peach
In January 2016, Hofmann introduced Peach at the Consumer Electronics Show in Las Vegas.[8] The app received major media attention until Hofmann began to focus less on the app and more on other projects.[9][10] In February 2019, Peach began looking for a benefactor to support upkeep and server costs of Peach.[11] As of February 2024, Peach's domain registration for their website home page (peach.cool) expired and was hijacked by another buyer.[12] This buyer posted an announcement on the peach.cool website falsely claiming to have acquired Peach.[13] As of 2025, the app is no longer available on iOS or Android app stores.[14]
Byte
Byte (formerly dubbed v2) was a 16-second looping video app.[15][16] The app's purpose was to be the successor app to Vine after its original shutdown. Hofmann was public with his disagreement on how Vine was handled.[17] The app was released for iOS and Android on January 24, 2020.[18] It was later sold to Clash, another short-form video app, a year later.[19] Both apps thus merged into a single app called Clash,[20][21] which was then later renamed to Huddles. It was discontinued on May 3, 2023.[22]
Personal life
Hofmann was born in 1986. He has a younger brother and met Rus Yusupov and Colin Kroll while working at Jetsetter.[23]