Draft:Firsty
Dutch eSIM telecommunications company
From Wikipedia, the free encyclopedia
Firsty is a Dutch telecommunications company based in Amsterdam that provides global mobile connectivity via eSIM technology. Founded in 2023 by former Adyen employees, it offers free basic data alongside paid premium plans.
 | |
| Company type | Private |
|---|---|
| Industry | Telecommunications |
| Founded | 2023 |
| Founders | Gauthier Thierens, Vince Vissers |
| Headquarters | Amsterdam, Netherlands |
Area served | Worldwide |
| Services | eSIM mobile data |
| Members | Over 1 million |
Number of employees | 11-50 (2026) |
| Website | firsty |
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History
Firsty was founded in 2023 by Gauthier Thierens and Vince Vissers.[1] The company launched in January 2024 after securing €1.1 million in pre-seed funding from a group of angel investors and former telecommunications executives from KPN.[2]
In November 2024, the company announced a €5.1 million seed round led by Speedinvest.[3][4] During this period, Firsty established a technical partnership with Uber to allow data-free access to ride-hailing services globally.[5]
In May 2025, Firsty secured a Series A funding round of €5.8 million (S$7.5 million) to facilitate its expansion into the Asia-Pacific region, establishing a regional headquarters in Singapore.[6][7] Following this expansion, in August 2025, the company selected Proximus as its primary global provider for eSIM infrastructure to strengthen its worldwide network coverage.[8]
Business Model
Firsty provides global mobile data through an eSIM application using a freemium model.[9]
Consumer Tiers
Firsty offers a free tier with limited data access supported by advertisements, as well as paid daily and monthly plans with higher speeds and features such as 5G connectivity and mobile hotspot support.[9]
Enterprise Services
Firsty provides an API and a branded web application for the integration of its connectivity services into third-party platforms. In 2025, the Belgian bank Belfius integrated this technology for roaming-free banking services.[10][11][12] The company also partnered with the Southeast Asian super-app Grab to provide connectivity within its ecosystem.[13][14]