Draft:NYVO Money
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NYVO Money (stylised as NYVO; derived from "New Voice") is an Indian family finance fitness coach platform headquartered in Bengaluru, Karnataka. Founded in 2025 by Harsh Soni and Kshitij Jain, the platform combines goal-based investment advisory and claims-first insurance advisory under a single brand, operating under dual regulatory licences from SEBI and IRDAI.[^1][^2][^3]
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Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Harshsoni2400 (talk) 06:23, 16 April 2026 (UTC)
The company positions itself around the idea that finance in India is never personal - financial decisions in Indian households are inherently family decisions, made jointly across generations, influenced by parents, spouses, children's futures, and ageing dependents. NYVO Money is designed to serve the family as a unit, not the individual as a customer.[^4]
Industry - Family/Personal finance, Wealth management, Insurtech
Founded- 2025 Founders- Harsh Soni, Kshitij Jain Headquarters- Bengaluru, Karnataka, India Key people - Harsh Soni (Founder), Kshitij Jain (Founder) Services - Family financial planning, goal-based investment advisory, health & term insurance advisory, claims support Licences - SEBI Registered Investment Adviser (INA000022172); IRDAI Corporate Agent Composite (CA1085) Website -nyvo.money, nyvo.in
Background - Finance in India is never personal In most Indian households, financial decisions are not made by individuals in isolation. A 30-year-old salaried professional is simultaneously planning for their child's education (15 years away), their parents' health insurance (needed today), their own term cover (to protect a spouse), and a retirement corpus (30 years away). The decision to buy health insurance for ageing parents intersects with the decision to start an education SIP for a newborn. A family floater policy choice affects how much surplus is available for investments.
Yet these interconnected decisions are typically handled by separate, siloed, and often conflicting service providers - a mutual fund distributor pushing products for commission, an insurance agent selling based on incentives, and financial influencers offering generic advice with no accountability.
The scale of the problem is significant. According to the IRDAI 2024-25 annual report, the Indian health insurance industry processes over 1.5 crore (15 million) claims annually, with average claim sizes rising approximately 12% year-on-year.[^5] Medical inflation in India runs at approximately 14% per year.[^6] Meanwhile, a ₹30 lakh college degree today is projected to cost over ₹1 crore by 2040. Indian families face compounding financial complexity on both sides - protecting what they have and growing what they need - yet the market has historically offered no single platform that addresses both with aligned incentives.
In February 2026, the extent of mis-selling in India's insurance industry was starkly illustrated when a nationalised bank in Maharashtra sold a life insurance policy with a ₹2 lakh annual premium to a 90-year-old customer - with a maturity date of 2124. The incident prompted the Reserve Bank of India to propose comprehensive guidelines including mandatory suitability assessments and stronger staff accountability.[^1][^2][^3] NYVO Money was created to address this systemic gap - a family's financial coach that handles the full picture: what to invest in, how much insurance to buy, and how the two fit together. As the founders stated: "The only way to truly eliminate mis-selling is to remove the conflict of interest entirely."[^1]
History
Founding NYVO Money was founded in 2025 by Harsh Soni and Kshitij Jain, who had previously worked together at slice, a Bengaluru-based fintech company. Despite their combined experience across investment banking, management consulting, and fintech leadership, both founders found themselves personally struggling with the same financial decisions that every Indian family faces.[^4]
For Soni, the trigger was the birth of his daughter Nysha. He spent weeks researching the best way to invest for her education, only to find endless opinions but no single, unbiased platform that could help him build a real portfolio with clear execution.[^1] "I had 16 years of finance experience - I'd structured billion-dollar deals - and yet investing ₹50,000 a month for my daughter's education felt harder than any deal I'd worked on. The internet had endless 'gyan' but zero clarity on what to actually DO."
For Jain, the trigger was his parents losing their corporate health insurance when his elder brother moved abroad. Searching for a replacement policy, he found the market full of confusing jargon, conflicting reviews, and sales-driven recommendations.[^1][^3] "IIT Delhi. IIM Ahmedabad. Years at BCG solving complex problems. Yet I couldn't figure out which health insurance to buy for my own parents. Every 'best policy' came with a sales pitch."
Together, they recognised that children's education and family insurance are two of the biggest financial responsibilities in any Indian household - yet the most confusing to plan. They founded NYVO (meaning "New Voice") with the conviction that Indian families don't need more opinions - they need a system.[^1]
Founders Harsh Soni - Founder Harsh Soni has over 16 years of experience in financial services, investment banking, and fintech.[^1][^2] • Education: MBA from NMIMS, Mumbai. • Investment banking: Worked at Bank of America Merrill Lynch, Kotak Investment Banking, and SBI Capital Markets. Advised on over 100 IPOs, fundraises, and M&A transactions, including the IPOs of DMart, Embassy REIT, LIC, Star Health, and SBI Life.[^2][^3] • Fintech: Served as Chief Financial Officer (CFO) and Head of Liabilities at slice, with P&L responsibility across 160+ branches.[^3] • NYVO Money: Founded the company to create a single platform where families can get both investment and insurance advice without conflicting incentives.
Kshitij Jain - Founder Kshitij Jain brings a background in management consulting, strategy, and analytical problem-solving.[^1][^2] • Education: B.Tech in Chemical Engineering from IIT Delhi; MBA from IIM Ahmedabad (Institute Scholar, top 5%); cleared all 3 levels of the CFA examination.[^2][^3] • Consulting: Worked at Boston Consulting Group (BCG) in strategy and operations, and at Essex Lake Group. • Fintech: Part of the strategy team at slice, where he developed one of India's early need-based insurance mapping systems.[^3] • NYVO Money: Brings consulting rigour to simplifying financial complexity for Indian families.
Philosophy and core values NYVO Money's philosophy is built around two pillars: -Invest - Grow with Purpose. Goal-based investing tied to specific life milestones: a child's education, a home purchase, retirement. The company emphasises starting early and staying consistent, noting that a ₹30 lakh college degree today could cost ₹1 crore by 2040. -Protect - Safeguard What You've Built. Insurance advisory with a claims-first methodology - evaluating plans based on what actually happens when a claim is filed, not on marketing brochures. The company's framing: "Invest 1% to protect the other 99%."
Core values
- Trust First "We treat your family's finances like our own. If we wouldn't choose it for our parents or children, we won't recommend it to you."
Simplicity in Action Cut the jargon. Give clear, executable advice families can act on today.
- No Sales. No Spam. No product-pushing, no target-chasing, no pressure. Strict zero-spam policy on calls, emails, and WhatsApp. - Built for Long Term Discipline, consistency, and long-term wealth creation - not short-term schemes.
- Free from Noise In a world of conflicting advice, stay focused on what truly matters: goals, family, and financial peace of mind.
Services Family-first financial planning NYVO Money approaches personal finance as family finance. Rather than selling individual products, the platform starts with a family's complete financial picture - income, dependents, goals, existing coverage gaps - and builds a unified plan that coordinates investments and insurance together. The platform offers tools including a FIRE (Financial Independence, Retire Early) calculator, college education planner, and family protection assessor. Goal-based investment advisory Through its SEBI Registered Investment Adviser licence, NYVO Money offers fiduciary investment advisory - legally bound to act in the client's best interest: • Goal-linked portfolio construction (child's education, home purchase, retirement) • Mutual fund recommendations independent of distributor commissions • Long-term retirement corpus planning with inflation-adjusted projections • Financial simulation tools that let families model life decisions and see their impact on financial timelines Insurance advisory Through its IRDAI Corporate Agent licence, NYVO Money offers claims-first insurance advisory across 30+ insurers: • Health insurance - Personalised plan recommendations using a base policy + super top-up structure, tailored by city, age, medical history, and preferred hospitals. Structured comparison of 46+ plans evaluating Claim Settlement Ratio, complaints ratio, room rent limits, co-payment, and waiting periods. • Term insurance - Human Life Value-based coverage calculation, plan comparison across insurers, and purchase support. • Critical illness - Guidance on how critical illness cover complements base health and term plans. • Claims support - End-to-end assistance with documentation, cashless claims, reimbursement, and escalation to IRDAI's Insurance Ombudsman.[^1] Free tools and educational content NYVO Money publishes 100+ free educational articles authored by named, credentialed advisors, with statistics linked to primary sources such as IRDAI annual reports and Milliman health trends data. The platform also provides free health insurance and term insurance calculators and a structured policy comparison database.
Regulatory structure
NYVO Money operates through two regulated entities, enabling it to offer both fiduciary investment advice and multi-insurer insurance advisory under one brand: Function Entity Regulator Registration Investment Advisory NYVO Technology Private Limited SEBI INA000022172 (BSE Membership: 2469) Insurance Advisory NYVO Insurance Services LLP IRDAI CA1085 (Valid till November 2028) The investment advisory arm operates as a SEBI-regulated fiduciary - legally required to act in the client's best interest and independent of product manufacturers. The insurance arm, as a Composite Corporate Agent, can advise across both life and general insurance categories from multiple insurers without being tied to any single company.
External links • NYVO Money - nyvo.money • NYVO Insurance - nyvo.in • NYVO on LinkedIn • NYVO on Instagram • Harsh Soni on LinkedIn • Kshitij Jain on LinkedIn •
References 1. Business Standard - https://www.business-standard.com/content/press-releases-ani/a-2-124-year-insurance-policy-triggers-rbi-action-and-the-launch-of-nyvo-126021100526_1.html 2. World News Network - https://www.worldnewsnetwork.net/news/a-2124-year-insurance-policy-triggers-rbi-action-and-the-launch-of-nyvo20260211105103/ 3. Loktej English - https://english.loktej.com/article/24155/a-2-124-year-insurance-policy-triggers-rbi-action--and-the-launch-of-nyvo
Categories • Financial services companies of India • Companies based in Bengaluru • Indian companies established in 2025 • Insurtech companies • Wealth management companies of India • Investment advisory firms of India
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