Draft:The Swaddle

Indian Digital Publication and Studio From Wikipedia, the free encyclopedia

The Swaddle is an independent digital media company[1] based in Mumbai, India, known for offering alternative perspectives on news, culture and current events[2] through its publication, podcasts, social-first video series, and documentary shorts.[3] [4] The Swaddle’s multimedia team has produced work on themes ranging from Mumbai’s last surviving courtesans[5] to the K-pop fandom in India.[6] Its original video series making South Asian academic scholarship accessible in video format[7][8]is still used as a teaching tool in universities around India.[9][10]

  • Comment: The tone here is promotional, almost a PR pitch or advertisement. As an encyclopedia entries are neutral summaries of reliable sources, and this is not coming across with this wording. ChrysGalley (talk) 11:45, 10 March 2026 (UTC)


History

The Swaddle was founded by producer and media entrepreneur Karla Bookman,[11] first as a women’s health platform[12], and then reimagined in 2018 as a culture magazine and creative production studio.[13]

References

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