EverGirl

everGirl is a discontinued product brand belonging to Viacom's Nickelodeon. It was aimed at the tween girl market and introduced in 2004.^[1][2][3] It was described as "a lifestyle brand specifically created for tween girls".^[4] All products include dolls, clothes, CDs, digital cameras, video games and a virtual community. The site has been on indefinite hiatus – "getting a makeover" – since 2006, and now redirects to Nick.com. Swedish pop girl group Play made and performed the site's theme music and they were also sponsors. A TV show based on the brand was rumored to be air on Nickelodeon, but it was not produced.^{[citation needed]}