Ganni
Danish clothing company
From Wikipedia, the free encyclopedia
Ganni is a Danish contemporary ready-to-wear fashion brand.[1][2] Founded in 2000 by gallerist Frans Truelsen, it gained recognition as a designer label in the late 2010s under the leadership of Nicolaj and Ditte Reffstrup.[3][4] The company's main fashion house focuses on ready-to-wear T-shirt, pants, silhouettes, elasticized straps, waistbands, and ruching.[5][6][7] Ganni has multiple outlets spread in and around Copenhagen,[8] and 25 stores in the US.[9]
| Product type | Clothing, Shoes & Accessories |
|---|---|
| Owner | L Catterton (51%), Ditte Reffstrup, Nikolaj Reffstrup |
| Country | Copenhagen |
| Introduced | 2000 |
| Website | www |
History
Ganni was founded by Frans Truelsen as a line of cashmere apparel in 2000.[10] In 2009, the Reffstrups took over the company with Ditte Reffstrup serving as creative director and Nicolaj Reffstrup as CEO. Ditte Reffstrup started her career as a clothes buyer for Danish and Parisian brands.[11] Nicolaj Reffstrup, who graduated from Copenhagen Business School and earned his master's degree at IT University of Copenhagen,[11] is a former technology entrepreneur.[12] Private equity firm L Catterton acquired a 51% stake in the company in 2017.[13] In 2024, former deputy CEO of Balenciaga, Laura du Rusquec was appointed CEO.[14]
Harper's Bazaar described Ganni as positioned between fast-fashion retail and haute couture.[4] Ganni is one of the top 20 best-selling brands on Net-a-Porter. By 2017, the brand's annual revenue was £35 million, and as of 2019 it was £75 million.[15]
Marketing
In 2019, the brand launched a Denmark-wide initiative called Ganni Repeat in which garments could be rented in Copenhagen for up to three weeks at a time.[16] At Copenhagen Fashion Week in 2020, Ganni announced an expansion of Ganni Repeat to Europe and the United States in partnership with Levi's. Entitled "Love Letter," the rental-only joint collection consists of upcycled denim pieces.[17][18] Ganni has collaborated with various creative-industry partners on limited-edition collections. Some examples include a range of jackets, a coat and a vest, with Icelandic 66 ° North, an outdoor clothing brand.[19][20] Footwear collection with Diemme, a shoe making brand.[21] An upcycled collection designed with Ahluwalia, a menswear design.[22][23]
In April 2024, Ganni collaborated with Paloma Elsesser on a size-inclusive capsule collection available in EU sizes 32-52.[24]
Ganni has a podcast where host Marjon Carlos speaks to different creative artists about their interests, life and activities.[25]