Good & Plenty
Brand of licorice candy by Hershey
From Wikipedia, the free encyclopedia
Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.
| |
 Pieces of Good & Plenty | |
| Product type | Candy coated licorice |
|---|---|
| Owner | Highlander Partners/Iconic IP Interests[1] |
| Produced by | The Hershey Company |
| Country | Philadelphia, Pennsylvania, U.S. |
| Introduced | 1893 |
| Related brands | Twizzlers |
| Markets | United States |
| Previous owners | Quaker City Chocolate & Confectionery Company Warner-Lambert Leaf, Inc. |
| Ambassador | Choo Choo Charlie |
| Tagline | "Love my Good and Plenty!" |
| Website | hersheyland.com/goodandplenty |
History
Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893.[2] Although Necco Wafers is almost half a century older, Good & Plenty is the oldest continually produced American candy brand.[3] A second candy, Good & Fruity, is a multicolored, multi-flavor candy of the same shape.
Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods,[4] under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm.
Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.[5] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[6] based on the popular song "The Ballad of Casey Jones".
See also
- Mike and Ike
- Mukhwas
- London drops, a similar candy sold in Finland and Sweden
- Liquorice comfits
- List of confectionery brands
