Graza
Olive oil company
From Wikipedia, the free encyclopedia
Graza is an olive oil company known for its single-origin, Spanish extra virgin olive oil packaged in squeeze bottles.[1] According to Food Network, it was the fifth largest brand of olive oil in the United States as of August 2025; Inc. reported that by November 2025, it was "already an industry leader, representing 24 percent of the total olive oil growth in 2025."[2][3]
History
In 2022, Graza released two olive oil products in squeezable bottles: Drizzle, "for dipping or finishing touches," and Sizzle, "for searing, baking, roasting, dressing, and frying."[4] It focused on creator partnerships, social media, email marketing, and blog posts to drive company growth, with email marketing being "Graza's most reliable revenue driver."[5]
In February 2025, Graza released its olive oils in a spray bottle format, as well as a Frizzle olive oil for frying.[6] In August, Graza released olive oil refills in aluminum cans after receiving consumer feedback about packaging sustainability.[2][5] Later, in November, released Drizzle and Sizzle in glass bottles with "their own pop-up pour spout."[7][8] The new glass bottles were marketed with a collaborative ad campaign with Quality Meats.[9]
Other products
In November 2025, Graza announced that it would be releasing a Pinot Meunier wine in collaboration with Limited Addition Wines and MYSA Natural Wine.[10]
In the same month, Graza collaborated with Yahoo on the "Sssshhhhizzle" Keyboard Oil, an office-themed holiday gift set which includes a redesigned bottle of Sizzle, a tray, and a baseball cap.[11]
Critical reception
In 2025, Wirecutter called Graza's Sizzle olive oil "the best all-purpose oil we tested."[12] Food & Wine named Graza's duo set of Drizzle and Sizzle as the best value set.[13]