Humu (software)
Software company (e. 2017)
From Wikipedia, the free encyclopedia
Humu is a software company that uses machine learning to send "nudges", small recommendations based in nudge theory, to employees at work.[1][2] Since August 2023, it is a subsidiary of Perceptyx.
| Founded | May 2017 |
|---|---|
| Founders | Laszlo Bock, Wayne Crosby, Jessie Wisdom |
| Type | Software company |
| Legal status | Subsidiary |
| Headquarters | United States |
| Products | Employee engagement software |
Parent organization | Perceptyx |
History
Humu was founded in May 2017 by former Google executives Laszlo Bock,[3] Wayne Crosby, and Jessie Wisdom. Before founding Humu, Laszlo Bock served as Google's original Head of People Operations.[4] Humu exited stealth mode in October 2018 with $40 million in funding.[5]
Humu analyzes company data and employee feedback to identify changes likely to improve employees' happiness, performance, and retention.[6][2] The platform then delivers "nudges", short messages urging users to change their behavior.[7]
The company holds a trademark on "Nudge Engine", based on the behavioral economics concept of nudge theory from Nobel Prize-winning economist Richard Thaler and popularized in Thaler's 2008 book Nudge, co-authored with legal scholar Cass R. Sunstein. The book argues that small cues can help people make better choices.[1]
Notable customers include Fidelity Investments, Silicon Valley Bank, Lumen, Farfetch,[7] and American fast casual restaurant chain Sweetgreen.[4]
A 2019 trademark dispute between Humu and American video streaming service Hulu[8] was settled in federal court.[9]
On June 24, 2021, Humu announced Humu Business Edition, a personal coach for mid-sized businesses.[10]
Funding
In May 2019, Humu announced it had raised $40 million in series A and B funding led by Index Ventures and IVP.[13]
