Indix
Company
From Wikipedia, the free encyclopedia
Indix was a company based in Seattle, Washington, in the United States that offered a cloud-based product information platform, along with other data services. It was headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive, Sanjay Parthasarathy.[1][2][3]
| |
| Industry | Product intelligence |
|---|---|
| Founded | 2010 |
| Founder | Sanjay Parthasarathy |
| Fate | Sold, 2019 |
| Headquarters | Seattle, Washington, United States and Chennai, India |
Key people |
|
| Services | Cloud-based product intelligence platform |
Number of employees | 70 |
| Website | indix |
Background
Indix's CEO and founder is Sanjay Parthasarathy.[4][5] Parthasarathy left Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007.[2] After Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce.[4][5] The company raised a successful angel investment round in the spring of 2012 and Parthasarathy subsequently established its headquarters in Seattle.[4][5]
Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jermiah.[6]
Indix was acquired by Avalara, a provider of tax compliance automation software on February 6, 2019.[7]
Services
Indix's services include proprietary algorithms that crawl product data and produce data-as-a-service as a business model.[1][5]
The database offers coverage for most consumer retail product categories, as well as many industrial and business-to-business products.[1]
API
The Indix Product API utilizes a representational state transfer (RESTful) interface with 20+ endpoints including brand, store, category, product search, single product details, and product price history.[8] The API is a tool for product optimization to medium and large sized brands and retailers.[8] It is helps developers build product-aware applications that connect consumers with timely products.[8]
Funding
In 2013 Indix raised a series A round of funding from Nexus Venture Partners and Avalon Ventures.[5][9] Last year the company raised $8.5 million in its series A-1 round.[10] Additional angel funding has come from Venky Harinarayan, S. Somasegar, and Anand Rajaraman of @WalmartLabs.[1]
In 2015 Indix raised $15 million in a Series B round led by Nokia Growth Partners and included participation from Nexus Venture Partners and Avalon Ventures.[11]