InsideHook

American magazine website From Wikipedia, the free encyclopedia

InsideHook is an American lifestyle, news, culture, and entertainment website.[1][2]

Type of site
Lifestyle, news, culture, entertainment
AvailableinEnglish
Founded2012
Headquarters
New York City
,
United States
Quick facts Type of site, Available in ...
InsideHook
InsideHook Logo
Official logo
Type of site
Lifestyle, news, culture, entertainment
Available inEnglish
Founded2012
Headquarters
New York City
,
United States
Country of originUnited States
EditorMike Conklin
URLinsidehook.com
CommercialYes
Written inPHP (WordPress)
Close

Origins

InsideHook began as a daily email lifestyle newsletter targeted at men, based in New York City.[3] Entrepreneur Andy Russell was inspired by a similar email newsletter, DailyCandy, whose target demographic was young women.[3]

Russell gathered $22 million in funds to start Trigger Media Group and its first startup, InsideHook, launched in 2012.[1][3]

Investors

In 2017, investors in Trigger Media Group and InsideHook began to express doubts about Andy Russell's ability to run the company properly, despite Russell's refusal to collect a salary.[4] Russell later stated that he understood the investors' concerns.[4]

History

In 2013, actor Rob Lowe was the face of InsideHook L.A.'s curated email newsletter.[5]

Critical reception

New York Daily News dubbed InsideHook, "A new free daily email service that provides "inspiration for driven men," adding, "Make no mistake about it, InsideHook knows what they’re talking about."[6]

References

External links

Related Articles

Wikiwand AI