Jysk

Danish retail company From Wikipedia, the free encyclopedia

Jysk A/S (Danish: [ˈjysk]) is a Danish retail chain specializing in household goods, including mattresses, furniture, and interior décor. As Denmark's largest international retailer, Jysk operates more than 3,400 stores across 48 countries.[1] The name "Jysk"—meaning "Jutlandic"—reflects the company's Danish heritage. It was founded by Lars Larsen, who opened the first store on Silkeborgvej in the Danish city of Aarhus in April 1979.[2] Today, Jysk is owned by the family of its founder through the Lars Larsen Group, a holding company that also fully or partially owns furniture chains such as ILVA, IDÉmøbler, IDdesign, Bolia.com, and Sengespecialisten.[3] The company’s logo features a goose, symbolically linked to the brand’s origins.[4]

Company typePrivate
IndustryRetail
Founded2 April 1979; 46 years ago (2 April 1979) in Aarhus, Denmark
Quick facts Company type, Industry ...
Jysk A/S
Company typePrivate
IndustryRetail
Founded2 April 1979; 46 years ago (2 April 1979) in Aarhus, Denmark
FounderLars Larsen
HeadquartersBrabrand, Denmark
Number of locations
3,400[1]
Area served
Europe (including Armenia, Azerbaijan, Georgia, Greenland), Tajikistan, Kuwait, United Arab Emirates, Thailand, Vietnam, Canada
Key people
Jacob Brunsborg (chairman)
RevenueIncrease5.6 billion (FY24)[1]
Increase594 million (FY24)[1]
Number of employees
31,000[1]
ParentLars Larsen Group
Websitejysk.com
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History

1979–1989

On 2 April 1979, the first Jysk Sengetøjslager store opened in Aarhus, Denmark, where it continues to operate today.[5]

In 1984, Jysk Sengetøjslager expanded beyond Denmark, opening its first store in Germany under the name Dänisches Bettenlager. That same year, the company launched its first franchise store in Greenland. In 1986, Jysk opened its first store in the Faroe Islands, followed by an expansion into Iceland in 1987, with a store in Kópavogur under the name "Rúmfatalagerinn." In 1988, Jysk entered the Norwegian market, opening its first store in Stavanger under the name "Norsk Sengetøylager."

1990–1999

In 1995, Jysk opened its first store in Finland.[6] In 1996, Jysk expanded to North America, opening its first Canadian store in Coquitlam, British Columbia.[7] In 1998, Jysk celebrated the opening of its 500th store.

2000–2009

In 2000, Jysk entered the Polish market.[8] In 2001, the company unified its branding, changing store names in Denmark, Sweden, Norway, and Finland from Jysk Sengetøjslager, Jysk Bäddlager, Norsk Sengetøylager, and Jysk Vuodevarasto to simply Jysk. In 2004, Jysk opened its first store in Hungary. In 2008, Jysk Nordic inaugurated Northern Europe’s largest warehouse in Uldum, Mid-Jutland, covering 64,000 m².[9] That same year, Jysk expanded into the UK, with stores opening in Mansfield and Lincoln in April, followed by Blackburn and York during the summer.[10]

2010–2019

In 2010, Jysk was awarded a royal warrant of appointment as purveyor to the Queen of Denmark. That year, the company’s staff magazine GO JYSK received several accolades, including Staff Magazine of the Year in Denmark and second place in Europe. In 2011, Jysk launched its own television channel, www.jysk.tv. In 2013, Jysk entered the Caucasus region, opening its first store in Yerevan, Armenia.[11] Between 2014 and 2015, Jysk expanded to Indonesia, opening stores in Mall Taman Anggrek and Pejaten Village in Jakarta.[12] Jysk continued growing in Indonesia, with additional locations in Margo City Depok, Kuningan City, Pluit Village, and Aeon Mall BSD City in Tangerang. In 2016, Jysk expanded into Singapore, opening its first store at Tiong Bahru Plaza.[13] That year, Jysk also launched stores in Belarus, Tajikistan,[11] and Tbilisi, Georgia.[14] In 2017, Jysk expanded further, opening a third store in Minsk,[15] its first store in Brest,[16] and its first store in Kuwait.[17] In 2018, Jysk entered the UAE market with its first store in Dubai.[18] In 2019, the company launched in Thailand[19] and opened its first store in Baku, Azerbaijan.[20] That same year, Jysk inaugurated its fourth logistics hub in Bulgaria, the DCB (Distribution Center Bozhurishte).[21]

Jysk also entered the Republic of Ireland in 2019, opening its first store in Naas. Initially planning 15 stores nationwide, the goal was later increased to 40. As of February 2022, operational stores include locations in Naas, Drogheda, Navan, Portlaoise, Thurles, Youghal, Little Island, Limerick, Sligo, and Santry.[22]

Lars Larsen died on 19 August 2019.

In September 2019, Jysk Nordic and Dänisches Bettenlager merged into a single business unit, with all stores rebranded under the Jysk name.[23]

Stores

Jysk stores typically operate in a medium-sized format, with an average area of 1,300 m2 (14,000 sq ft).[24]

Historically, Jysk stores operated through three main entities: Jysk Nordic, Dänisches Bettenlager, and Jysk Franchise.[25]

Jysk Nordic managed more than 1,500 stores across 21 countries, including those in Scandinavia and Central and Eastern Europe. Dänisches Bettenlager operated over 1,300 stores in Germany, Austria, Switzerland, Italy, France, Spain, and Portugal. The name “Dänisches Bettenlager” was used until 2020 in Austria and until 2021 in Germany, which remains Jysk’s largest market. In other countries, including Switzerland, Italy, France, Spain, and Portugal, the stores have long used the Jysk brand. Today, Jysk Nordic and Dänisches Bettenlager have been consolidated into a single entity under the unified Jysk name.

Jysk also operates under franchise agreements in over 200 stores across 23 countries, including Canada, the Caucasus, the Baltics, the United Arab Emirates, Kuwait, Tajikistan, Thailand, and Vietnam.

Geographic distribution

Number of stores by country as of 1 November 2023.[1]

More information Country, Since ...
Country Since Stores Entity
Germany 1984 943 Jysk
Poland 2000 313 Jysk
Romania 2006 144 Jysk
Sweden 1991 159 Jysk
Denmark 1979 116 Jysk
Netherlands 2006 105 Jysk
Norway 1988 108 Jysk
Czech Republic 2003 104 Jysk
Finland 1995 94 Jysk
Austria 2000 92 Jysk
Hungary 2005 99 Jysk
Spain 2009 146 Jysk
Ukraine 2004 100 Jysk
Switzerland 2006 71 Jysk
Italy 2009 92 Jysk
Canada 1996 68 Jysk Franchise
France 2007 73 Jysk
Slovakia 2006 50 Jysk
Croatia 2009 63 Jysk
Greece 2015 64 Jysk
Bulgaria 2005 56 Jysk
Serbia 2011 47 Jysk
Belgium 2017 63 Jysk
Bosnia and Herzegovina 2010 31 Jysk
United Kingdom 2008 28 Jysk
Slovenia 2008 26 Jysk
Portugal 2010 29 Jysk
Indonesia 2014 14 Jysk Franchise
Lithuania 2001 15 Jysk Franchise
Vietnam 2015 14 Jysk Franchise
Estonia 2002 14 Jysk Franchise
Latvia 2001 14 Jysk Franchise
Ireland 2019 25 Jysk
Kosovo 2004 10 Jysk Franchise
Belarus 2016 10 Jysk Franchise
Thailand 2018 10 Jysk Franchise
Moldova 2016 16 Jysk Franchise
Azerbaijan 2019 13 Jysk Franchise
Iceland 1987 7 Jysk Franchise
Greenland 1984 6 Jysk Franchise
Albania 2015 6 Jysk Franchise
Georgia 2016 8 Jysk Franchise
United Arab Emirates 2018 5 Jysk Franchise
Turkey 2023 9 Jysk
North Macedonia 2008 4 Jysk Franchise
Montenegro 2015 2 Jysk Franchise
Kuwait 2017 4 Jysk Franchise
Malta 2016 2 Jysk Franchise
Tajikistan 2016 5 Jysk Franchise
Armenia 2013 2 Jysk Franchise
Morocco 2025 2 Jysk
Faroe Islands 1986 1 Jysk Franchise
Uruguay 2025 1 Jysk Franchise
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References

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