Joe Baggs
British TikToker and presenter (born 1997)
From Wikipedia, the free encyclopedia
Joe Baggs is a British TikToker and TV personality. He first gained attention through his appearances with his family on the Channel 4 series Gogglebox and has since built a significant online presence, particularly on TikTok. He also hosts his own podcast, Not My Bagg.
Early life and education
Baggs was born to Terry and Lisa Baggs and attended The Hertfordshire and Essex High School.[1] He has a brother, George, and a half-brother.[2] While at school, he created a music video for Lady Gaga's "Applause" that was nominated for the WJEC Moving Image Award.[3] Joe is gay and has credited Lady Gaga with giving him the confidence to come out.[4] After leaving school, he worked as a recruiter for Spencer Ogden.[5][6]
Career
In September 2020, Terry, Lisa, George, and Joe all began appearing on series sixteen of Gogglebox,[1][7] a programme in which families comment on television programmes. At the time, the family was living in Great Dunmow and Joe was working in recruitment.[1] He has stated that the family was scouted over a TikTok video of them talking about their family.[8]: 12:00 They took a break after one series due to the COVID-19 pandemic in the United Kingdom but returned for a further two.[9] Among the programmes they watched as part of the show was Naked Attraction, a dating show with massive full-frontal nudity.[7] Joe launched a drag queen persona, Designa Baggs, in late 2021.[10]
The Baggs left the show in May 2022 to focus on other media and entertainment opportunities.[11] Joe shared a half hour BBC Radio 1 presenting slot with George on 25 December 2022 for the station's TikTok Takeover[12] and had started the podcast Not My Bagg with The Fellas Studios[13] by March 2023.[14] Co-hosts on the podcast have included George and Lisa Baggs[14][15] and guests have included Kerry Katona,[16] Melanie C,[17] Coleen Nolan,[18] The Only Way Is Essex's Ella Rae Wise and Freddie Bentley,[19] and Love Island alumni Chloe Burrows, Millie Court,[20] Uma Jammeh,[15] Lauren Wood,[21] and Harry Cooksley.[22] Shortly after broadcast, a clip of Wood's episode was shown during the finale of the 2026 series of Love Island: All Stars.[21] Joe became an ambassador for PrettyLittleThing in May 2024[23] and appeared on Lorraine in December 2024, the latter to talk about his friend GK Barry and the series of I'm a Celebrity...Get Me Out of Here! that she was participating in.[24]
Baggs was one of several celebrities rumored to appear in the 2025 series of Celebrity Big Brother.[25][26] By June 2025, he and had made appearances on Lorraine and I'm a Celebrity: Unpacked. That month, he and Ash Holme became regular panellists on Love Island: Aftersun, a companion programme to ITV2's Love Island.[27] He signed to YMU management in August,[28] by which time he was in a relationship with actor and content creator Kaine Ruddach.[29] The following month, Baggs and Olivia Attwood took at a shift at a London café to promote NationFried, a vehicle for the Nationwide Building Society.[30]
Filmography
Television
| Year | Title | Role | Production | Notes | Ref. |
|---|---|---|---|---|---|
| 2020–2022 | Gogglebox | Self | Channel 4 | Series 16, 18–19 | [31] |
| 2024 | BGT Reacts | Guest | ITVX | [32] | |
| Lorraine | Guest | ITV | [24] | ||
| 2025–present | Love Island: Aftersun | Panellist | ITV2 | Series 12 | [33] |
| 2026 | The Weakest Link | Contestant | BBC One | Series 5, Episode 7 | [34] |
Podcasts
| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2022– | Not My Bagg | Host/co-host | [13] | |
| 2022– | Saving Grace | Guest | Seven episodes | [35] |
| 2023 | The Useless Hotline | Guest | [36] |