Jonathan Keeperman

Keeperman was born to a Jewish family and was raised in Moraga, California.^[1] He celebrated his bar mitzvah in 1996.^[1][6] In college, he played for the University of California, San Diego, basketball team.^[1] Keeperman was a master of fine arts student at the University of California, Irvine (UCI), and was a lecturer in the university's English department from 2013 to 2022.^[1][4][7]

He began blogging under the pseudonym "Mr Lomez" in 2006.^[1] He used the Lomez identity from 2012 to 2014 in the comment section of Steve Sailer's blog posts, and then on Twitter accounts since around 2015.^[1] The account was criticized for using slurs to describe gay people and Asians and for proposing the lynching of journalists.^[8] In the 2020s, Lomez wrote in The American Mind, The Federalist, and an anti-feminist essay in First Things.^[1][9]

Keeperman was described by The Guardian as a "prominent member[...] of the so-called 'new right'.^[1] and Sohrab Ahmari for the New Statesman named him as an "influential, anonymous right-wing scribe and publisher". Ahmari also noted him as an example of the "Unabomber right", what he called a very online section of the far-right which he said had views parallel to Ted Kaczynski, that "shares both Kaczynski’s yearning for a return to nature and his rejection of any effort to ameliorate industrialism’s baleful effects through economic reform".^[9]

Passage Publishing, also known as Passage Press, is a far-right and "new right" independent publisher led by Keeperman that publishes works from online personalities, reprints and new translations of fiction and nonfiction from historical fascist and reactionary authors.^[1][2][5][3] The New York Times noted Passage as popular with conservative intellectuals.^[10] It was founded in 2021 out of the Passage Prize, an online writing and arts competition offering a $20,000 cryptocurrency prize for selected works. The judges were neoreactionary Curtis Yarvin and self-published author Zero HP Lovecraft.^[11][1] The name Passage Press comes from the book The Forest Passage by Ernst Jünger, who Keeperman stated was his favorite author.^[7]

In 2023, Passage Prize was rebranded as "Passage Publishing," and was expanded through acquisitions of Mystery Grove Publishing.^[12] Passage has published compendiums from online figures Steve Sailer, Nick Land and Curtis Yarvin.^[1][7] It also publishes fiction, including the Hardy Boys' original versions, and writings by Robert E. Howard and H. P. Lovecraft.^[7] Through its imprint Passage Classics, Passage Publishing also offers works by, as described by The Guardian, "radical German nationalist and militarist Ernst Jünger; Peter Kemp, who fought as a volunteer for Francisco Franco’s Nationalists during the Spanish Civil War; and two counter-revolutionary Russian aristocrats, White Russian general Pyotr Wrangel and Prince Serge Obolensky".^[1][13][7] Man's World is a bi-annual men's magazine published by Passage Publishing.^[1]

Passage Publishing also engages in cultural projects, including sponsoring events.^[14][15] Fashion designer Elena Velez, who is associated with the Dimes Square scene,^[16] has been sponsored by Passage^[17] and cited the company and its founder as inspiration.^[18]

Interviewed by Ross Douthat for the New York Times, Keeperman said the goal of Passage Publishing was to "revive what is a genuine right-wing cultural and ideological — I hate the word "movement," because it’s not quite that — but a right wing that can form an enduring and meaningful counterweight to a dominant left and a dominant progressive march". He contrasted this with previous works of consciously right-wing art, which he said were "moralistic", "didactic", "overly sentimental" and nostalgic instead of looking forward.^[7]

In 2025, The Guardian reported that trademark records indicated that Passage Publishing had become part of Foundation Publishing Group, and that business filings identified Keeperman as CEO of Foundation Publishing Group.^[19]

• Richard Hanania
• Jack Posobiec
• Milo Yiannopoulos