KWBY (AM)
Radio station in Woodburn, Oregon, United States
From Wikipedia, the free encyclopedia
KWBY (940 AM) is a commercial radio station licensed to Woodburn, Oregon, and serves the Portland metropolitan area. Owned by Bustos Media, through licensee Bustos Media Holdings, LLC, it broadcast a Regional Mexican format known as "La Pantera 940".
| |
| Broadcast area | Portland metropolitan area |
|---|---|
| Frequency | 940 kHz |
| Branding | La Pantera 940 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| History | |
First air date | July 10, 1964 |
Former call signs | KWRC (1964–1988) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 165 |
| Class | D |
| Power |
|
Transmitter coordinates | 45°10′33.4″N 122°51′1.3″W |
| Translator | 93.3 MHz K227DU (Salem) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | laradioportland.com |
Programming is heard around the clock on 250-watt FM translator K227DU at 93.3 MHz in Salem.
History
The station signed on the air on July 10, 1964.[2] Its original call sign was KWRC. It began as a daytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired a middle of the road (MOR) format of popular music, news and sports.
In 1988, it changed its call letters to KWBY. It later switched to Regional Mexican music with Spanish-language programming for Oregon's growing Hispanic population.
