KKRC-FM
Radio station in Sioux Falls, South Dakota
From Wikipedia, the free encyclopedia
KKRC-FM (97.3 MHz, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.
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| Broadcast area | Sioux Falls, South Dakota |
|---|---|
| Frequency | 97.3 MHz |
| Branding | 97.3 KKRC |
| Programming | |
| Format | Classic hits |
| Affiliations | Compass Media Networks United Stations Radio Networks Westwood One |
| Ownership | |
| Owner |
|
| KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB | |
| History | |
First air date | 1971 (as KSOO-FM) |
Former call signs | KSOO-FM (1968–1973) KPAT (1973–1994) KMXC (1994–2020) |
Call sign meaning | Former call letters of 93.5 FM in the 1980s |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 64711 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 259.7 meters (852 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 973kkrc.com |
Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.
History
The station signed on as KSOO-FM in 1971. In 1973, KSOO-FM changed call letters to KPAT. For many years, KPAT competed against CHR competitor KKRC-FM for ratings throughout the entirety of the 1980s, and later became Sioux Falls' dominant Top 40/CHR station after KKRC dropped the format in September 1990.
On August 21, 1993, at 6 p.m., KPAT began stunting with a computerized countdown. At noon on August 23, KPAT flipped to country as "Kat Country".[2] On November 22, 1994, at 5 p.m., KPAT flipped to a hot adult contemporary format as KMXC, "Mix 97.3".[3]
The station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.[4]
