KMIX
Radio station in Tracy, California
From Wikipedia, the free encyclopedia
KMIX (100.9 FM, "La Tricolor 100.9") is a radio station broadcasting a regional Mexican format. Licensed to Tracy, California, United States, it serves the Stockton area. The station is currently owned by Entravision Communications.
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| Broadcast area | Stockton, California |
|---|---|
| Frequency | 100.9 MHz |
| Branding | LA Tricolor 100.9 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
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| History | |
First air date | December 14, 1966[1] |
Former call signs | KSRT (1967–1981)[2] KWGF (1981[2]-1983)[3] KYBB (1983[3]-1990) KSGO (1990–1992)[4] KEXX (1992–1995)[4] |
| Technical information[5] | |
Licensing authority | FCC |
| Facility ID | 60420 |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 100 meters (330 ft) |
Transmitter coordinates | 37°37′29″N 121°23′57″W |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | radiolatricolor.com/stockton-modesto/ |
History
The station began broadcasting December 14, 1966.[1] For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the late 1960s to the early 1970s, the station aired a Spanish language format.[6][7] In the early to mid 1970s (1973) through the very early 1980s (1981) KSRT aired an album-oriented rock format.[8][9] On May 6, 1981, the station's call sign was changed to KWGF.[2] In 1983, the station's call sign was changed to KYBB[3] (B-101). From the mid to late 1980s, the station aired an adult contemporary format.[10][11] By 1989, the station was airing an Oldies format,[1][12] and on June 26, 1990, the station's call sign was changed to KSGO[4] (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX[4] (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s.[13][14]
KEXX dropped 1970s oldies for country music in 1995, changing its letters to KMIX.[15] By 1997, KMIX was airing a Spanish language format.[16]