KOXR
Radio station in Oxnard, California
From Wikipedia, the free encyclopedia
KOXR (910 AM) is a commercial radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Lazer Media and calls itself "La Mexicana 102.1 y 910 AM."
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| Broadcast area | Ventura County |
|---|---|
| Frequency | 910 kHz |
| Branding | La Mexicana 102.1 y 910 AM |
| Programming | |
| Format | Ranchera/mariachi |
| Ownership | |
| Owner |
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| History | |
First air date | June 11, 1955 |
Call sign meaning | K OXnaRd |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 866 |
| Class | B |
| Power | 5,000 watts day 1,000 watts night |
| Translator | 102.1 K271CY (Oxnard) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | KOXR Online |
By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.[2] KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.[3]
History
On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation.[4] For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).[5]
By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.[6]
In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000.[7] Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000.[8] Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s.[9] He sold the station to Radio Lazer three years later. From 2010, David Cruz (journalist) hosted a radio show for a number of years.[10]
