Kraš
Food company based in Croatia
From Wikipedia, the free encyclopedia
Kraš (Croatian pronunciation: [krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.[4]
 Official logo | |
| Company type | Public |
|---|---|
| ZSE: KRAS | |
| Industry | Confectionery production |
| Founded | 1911 (Founded) |
| Headquarters | , |
Key people | Damir Bulić (Chairman)[1] |
| Products | Confectionery |
| Revenue |  €202.4 million (2025)[2] |
| €6.5 million (2025)[2] | |
| Owner | MI Pivac Brothers d.o.o. (52.86%) Kappa Star Ltd. (30.00%) Kraš d.d. (5.29%) Others (as of 14 July 2020)[3] |
Number of employees | 1,608 (2025)[2] |
| Website | www |
History
The company traces its origins from two factories from the early 20th century: "Union", founded in 1911, by Yugoslavian Jews, including Slavaljub Deutsch, the oldest surviving chocolate manufacturer in southeastern Europe; and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. Deutsch was subsequently murdered in Auschwitz and his property seized. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honor of Josip Kraš, a union leader and prominent Croatian communist who was killed in World War II.[citation needed] To date, no restitutions have been made to Deutsch's surviving descendants.
The company was in social ownership during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two-thirds of its market.[5]
In 1997, Kraš received ISO 9001 certification.[6][7]
In 2011, Kraš acquired the Osijek confectionary company Karolina, formed in 1891 and known as Sloboda between 1947 and 2003. It was integrated into the Kraš group in 2021.[8]
See also
- Bajadera
- List of bean-to-bar chocolate manufacturers
- Životinsko Carstvo, a sticker book made by Kraš
