Kuiu
American hunting gear and apparel brand
From Wikipedia, the free encyclopedia
KUIU (pronounced 'koo-you')[1] is an American hunting gear and apparel brand that sells direct to consumers.[2] It was founded by Jason Hairston in 2011.[3][4]
 | |
| Company type | Private company |
|---|---|
| Industry | Hunting |
| Founded | 2011 |
| Founder | Jason Hairston |
| Headquarters | Dixon, California, USA |
| Products | Hunting gear |
| Website | kuiu |
In 2017, San Francisco-based Main Post Partners invested $50 million in the company.[5] In October 2023, two years before opening a store in Dallas,[6] it opened a retail store in San Antonio, Texas, which the firm said was the start of a market expansion.[7]
In December 2025, Main Post Partners sold KUIU to a fellow private investor group including Cox Enterprises.[8][9]
History
KUIU was founded in 2011 by Jason Hairston, who previously co-founded Sitka Gear. With a background as a hunter and former NFL player, Hairston set KUIU as a source for high-performance, ultralight hunting apparel and gear, particularly for mountain and expedition-style pursuits.[1]
The company applied a direct-to-consumer model from the outset and generated about $500,000 in sales on its first day, reaching break-even by its second year. KUIU remained profitable and had projected sales of around $50 million by 2016.[2][1]
After Hairston's death in 2018, KUIU continued operations per his vision.[10][11] In 2020, for example, the company expanded its philanthropic and conservation initiatives, launching the Conservation Direct program to fund and execute on-the-ground wildlife projects.[12]
In 2023, the company entered brick-and-mortar retail with its first store opening in San Antonio, Texas,[7] followed by a flagship store in Dallas in 2024.[6] In December 2025, ownership changed when Main Post Partners sold KUIU to a private investor group that included Cox Enterprises and several conservation-minded families.[8][9]