LLYLM

The singer started teasing "LLYLM" in early January 2023, while vacationing in Tokyo with her then-boyfriend Rauw Alejandro.^[1] On 18 January, Rosalía revealed the release date for the song.^[2] She kept releasing TikTok clips with snippets of the song leading up to the release.^[3] On 23 January, she posted the cover of the single.^[4] In it Rosalía wears bubblegum pink boots, designed by Spanish fashion brand Abra.^[5]

"LLYLM" was described as a flamenco pop song with influences from pop, R&B, and electronic music.^[6][7][8] Marysabel Huston-Crespo, writing for CNN en Español, said that while the "LLYLM" is "closer to English-language pop", Rosalía keep her flamenco roots with the heavy use of handclaps throughout the song.^[9] Lyrically, the song is about an unrequited love in which a woman asks a man to love her reciprocally.^[9] The first verse begins as a tongue twister; "El que quiero, no me quiere / Como quiero que me quiera", with Rosalía singing over a handclap beat.^[10] For the chorus, she switches to English while using falsetto and instrumentation provided by guitar and synthesizers; "I don't need honesty / Baby, lie like you love me, lie like you love me".^[11]

"LLYLM" was used to promote Rosalía's collaboration with Coca-Cola, in which they created a limited edition brand called 'Move'. The drink included a QR code that gives access to behind-the-scenes of the song's creation.^[12] A short film inspired by the brand was released on 10 February 2023.^[13]

Charlotte Krol of Rolling Stone UK described "LLYLM" as a "peppy, lovelorn track" while NME's Will Richards said it was "bright and poppy".^[14][15]