Logic (electronic cigarette)
Electronic cigarette brand
From Wikipedia, the free encyclopedia
Logic (stylized as "logic.") is an electronic cigarette brand of Japan Tobacco International.[1] Logic sells rechargeable and disposable e-cigarettes.[2]
| |
| Product type | Electronic cigarette |
|---|---|
| Owner | Japan Tobacco International |
| Produced by | Logic Technology Development LLC |
| Country | United States |
| Introduced | 2011 |
| Website | logicvapes |
History
Logic Technology Development was founded in 2010 by Eli Alelov[2] and Howard Panes[3] in Pompano Beach, Florida. Panes served as chief operating office of the company.[4] They launched their Logic e-cigarette device on their website in 2011.[5] Nicotine is obtained from a polyethylene glycol or propolene glycol e-liquid solution, and other chemicals are included such as glycerin and flavorings.[6] The end of the device turns blue when in use.[7]
In 2014, Logic Technology Development cited Nielsen in saying that it was the number one e-cigarette company in the United States,[8] although it has also been reported that it was second behind Blu eCigs.[9] In April 2015, Japan Tobacco International (JTI) agreed to acquire Logic Technology Development.[1] JTI subsequently also rebranded E-lites vapor products (another brand the company acquired before Logic) into Logic.[10]
Logic products were mainly manufactured in China, although in 2018 JTI opened a factory in Poland for manufacturing Logic as well as the company's heated tobacco products.[11]
In 2023, the Logic Compact and Logic Pro devices have been discontinued and replaced by a new Logic Vape.[12] The new device has a technology that the company calls MOOV, which consists of device control through intuitive gestures as well as haptic feedback.[13]
Market share
In the first quarter of 2015, Logic Technology Development held a 20% market share in United States convenience stores.[1] Logic held a 12.3% market share in the United States in 2016. It was also ranked number one in Ireland and number three in the UK.[10]
By 2019, JTI were selling Logic in many countries such as France, Russia and Greece, and were actively expanding to new markets like Portugal, Kuwait and the UAE.[14][15] However, its global market share fell by 2021.[16]
Marketing
Regulation
In 2013, Logic's CEO Eli Alelov said that he is not claiming that Logic e-cigarettes are a "health product", but leave the judgment to the public considering it has no smoke or tar. As electronic cigs aren't taxed like regular cigs, Alevov said: "the states hate us, because they're losing money".[17]
In March 2021, JTI was forced to stop selling Logic products online in the United States following Congress passing the bill banning USPS from delivering vapor products.[18][19]
In October 2022, the Food and Drug Administration (FDA) issued marketing denial orders to two Logic menthol flavored products, the first time it had done so against a menthol e-cigarette.[20]