Le cool

Le cool is an independent publishing company based in Barcelona, Spain.

Founded in 2003 by Swedish emigrant René Lönngren,^[1] the company publishes content concerning unusual events and places within European cities.

Its main products are weekly online magazines detailing cultural activities under the name le cool magazine and a series of Weird and Wonderful Guides to five cities in Europe. It also produces publications for clients, including the inflight magazine Ling for the Spanish airline Vueling, which won a gold medal in the 2008 awards of the American-based Society of Publication Designers.^[2]

Le cool sends weekly emails to around 200,000 subscribers in nine European cities^[3] (Barcelona, Budapest, Dublin, Istanbul, Lisbon, London, Madrid, Rome and Moscow) and published a guidebook to Barcelona in 2006 and to Amsterdam, Lisbon, London and Madrid in 2008.^[4]

Its guidebook series is unusual for the quality of its design,^[5] in particular for working with local designers in each city.

The editor of le cool's London email magazine and guidebook, Mat Osman, is the bass guitarist in Suede.^{[citation needed]}

Le Cool has expanded to include the Le Cool Agency, a content agency that helps agencies and their clients to connect better with their customers through supporting their communication with great content.^{[citation needed]}