Lesara

Former clothing e-commerce site From Wikipedia, the free encyclopedia

Lesara was a clothing e-commerce site founded in Berlin in 2013. On November 9, 2018, the company filed for bankruptcy.[5]

Company typePrivately held company
IndustryFashion
Founded2013[1]
FounderRoman Kirsch[2]
Quick facts Company type, Industry ...
Lesara
Company typePrivately held company
IndustryFashion
Founded2013[1]
FounderRoman Kirsch[2]
Headquarters
Berlin
,
Germany
Number of locations
24 (Europe)[3] (2017)
Area served
Europe
Key people
Roman Kirsch, Founder and CEO
Robin Müller, Co-Founder and CTO
Matthias Wilrich, Co-Founder and COO
Revenue€75 million[4] (2016)
Websitewww.lesara.com
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History

Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.[6][7] The company's head office was located at the Schicklerhaus in Berlin, Germany, and the second office was in Guangzhou, China.[6]

In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.[8]

Retail

Main article: Agile retail

According to "Insights.samsung.com", Lesara was one of the first companies that used the concept of agile retail within the fashion industry.[9] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.[10] The company used data acquired from Google, social media, and blog posts, then analyzed it to identify current trends.[11]

Criticism

In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016.[12][13]

In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland.[14]

In early 2018, Manager magazin reported that Lesara inflated revenue figures by not accounting for returns.[5]

References

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