Look (EP)

On April 1, 2020, Play M Entertainment announced the upcoming release of Apink's ninth extended play Look and lead single "Dumhdurum" on April 13.^[1] It marks the group's first release after one year and three months following their previous mini-album Percent (2019).^[2] A schedule for the comeback was posted via the group's SNS accounts, containing multiple dates for the release of teasers for the album.^[3] The first group teaser was released on April 2.^[4] On April 3, unit group teasers were released in two versions- 'YOS' and 'Ju-ji-rong.^[5] The full album tracklist was released on April 6.^[6] The EP consists of seven songs including two new tracks for fans.^[7] Preorders for the album began the same day.^[8] From April 7 to April 9, solo teasers for each member were released in sets of two.^[9][10][11] On April 10, a highlight medley video featuring previews of the songs from the album was released.^[12] A few hours ahead of the album release, a 50-second teaser of the performance version of the music video was released.^[13] The album was released on April 13, in both CD and digital formats.^[14] An accompanying music video for the lead single "Dumhdurum" was released in conjunction with the release of the album.^[15][16]

Hours after the album release, the group held an online showcase which was broadcast live via Naver's V Live app.^[17] The group performed songs from the album for the first time at the showcase.^[18] The group then promoted the album on music shows, starting with KBS's Music Bank on April 17, where they performed "Be Myself", "Love Is Blind" and "Dumhdurum".^[19] In the second week of promotion, Apink won all six music show awards on, The Show, Show Champion, M Countdown, Music Bank, Show! Music Core and Inkigayo.^[20] They won a total of 8 music show awards including consecutive wins on Show! Music Core and Inkigayo.^[21]

The album's lead single "Dumhdurum" has lyrics written by Jeon Gun and Black Eyed Pilseung, the same team who wrote Apink's previous hit singles "I'm So Sick" and "Eung Eung".^[22][23] It is a dance-driven number with an "addictive hook" and features a Spanish yet "Oriental" melody and synth sounds.^[24] The lyrics talk about accepting a broken relationship calmly.^[23] "Yummy" is a dance song with elements of R&B and features minimalist instrumentation and a "stylish" melody.^[24] "Be Myself" is a pop and R&B song featuring flute and keyboards. It is performed by Eunji, Cho-rong and Namjoo. "Love Is Blind" is a unit track performed by Bo-mi, Na-eun, and Ha-young and has lyrics written by Kim Yeonseo and music by MinGtion. It features a drum rhythm and derives from synthesizer and bass instrumentation. "Overwrite" is an R&B ballad with a restrained rhythm. It was written and produced by Dr.JO.^[24] The last two tracks of the album are released to mark their 9th anniversary and are both dedicated to their fans.^[23] "Moments" is a pop ballad with a "dramatic" melody. "Everybody Ready?" is an uptempo dance-pop-style song produced by Jinhwan Kim. It features a funk-based rhythm, "clapping beats", "brass-horns" and "energetic vocals".^[24] The lyrics are a celebration of their career.^[25]

The album debuted at number two on the Gaon Album Chart^[26] while "Dumhdurum" topped the Gaon Download Chart.^[27] "Dumhdurum" entered the Gaon Digital Chart at number four and peaked at number two in its second week.^[28] As of June 2020, Look has sold 47,937 physical copies.^[29]