Lovevery
American toy company
From Wikipedia, the free encyclopedia
Lovevery is an American company based in Boise, Idaho[1] that produces Montessori-inspired toys and play-kit subscription boxes for children.[2] It is a certified B Corporation.[3]
History
Lovevery was founded in 2015 by Jessica Rolph[4] and Roderick Morris.[5][6]
In 2019, Maveron led a $20 million funding cycle for Lovevery, along with Google Ventures and the Chan Zuckerberg Initiative.[7] In October 2021, Lovevery raised $100 million in new investments, led by TCG. Other investors include Reach Capital, SoGal Ventures,[8] as well as the Collaborative Fund.[9]
Description
Lovevery produces educational toys, books, and games via play-kit subscription boxes "designed to meet the developmental needs and brain development of toddlers and babies."[10] The toys, produced in consultation with child development experts, physical therapists,[11] and cognitive developmental psychologists,[12] follow the Montessori educational model.[13][14]
The company offers subscription boxes and off-the-shelf toys from birth through age five;[15][16] age-appropriate play kits are sent to subscribers every two to three months.[17] Play guides with each product suggest play ideas and developmental milestones,[18] and a parenting app also accompanies the subscription.[19] Lovevery's products are made from organic and sustainably-sourced materials.[20]
In 2023, Lovevery launched music play kits and online courses aimed at parents. Course Packs are on-demand web and app-based lessons that guide parents through major transitional childhood moments.[2]
In 2024, the company launched its early childhood development products in Singapore.[21]
In addition to educational toys, the company launched The Reading Skill Set, a line of kits designed to help kids read using phonics,[22] including stage-based book bundles “designed to support emotional learning and cognitive development at each stage.”[23]
Awards
- 2018 — Gold Parents' Choice Award[24]
- 2018 — Listed by Time Magazine as a "Best Invention"[25]
- 2018 and 2020 — Red Dot award[26][27]
- 2019 — Finalist for the Fast Company designation of Most Innovative Company by Design[28]
- 2021 — Founders received the Ernst & Young Entrepreneur of the Year Award, Utah division[29]
- 2024 — Named one of Fast Company's Most Innovative Companies[30]