Mediaocean
Advertising services and software company
From Wikipedia, the free encyclopedia
Mediaocean LLC[1][2] is a media and software advertising services company headquartered in New York City.[3] The company has offices located in London, Chicago, Tel Aviv, Pune and Sydney.[4] As of 2020, the company employed 1200 people.[5][6]
 | |
| Type | Private company |
|---|---|
| Industry | Advertising, information technology |
| Predecessors | MediaBank, Donovan Data Systems |
| Founded | March 2012 |
| Headquarters | , |
| Key people | Bill Wise (co-founder & CEO)[7] |
| Revenue | $400 million[8] |
Number of employees | 1200 (2021) |
| Website | mediaocean |
History
Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[9] which the companies announced the year before.[10]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[11] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing.[12] In 2018, Vista Equity Partner explored a sale of Mediaocean.[13] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[14] In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[citation needed] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[15]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[16] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[17][18][19]