Metamucil
Fibre supplement introduced in 1934
From Wikipedia, the free encyclopedia
Metamucil is a fiber supplement. Introduced in 1934 by G. D. Searle & Company (now G.D. Searle, LLC), Metamucil was acquired by Procter & Gamble in 1985. It is named after the class of fiber that it utilizes (mucilage). In its early years, Metamucil achieved sporadic drug-store distribution as a "behind the counter" brand. Since 1974, the brand was also marketed to consumers by print and TV advertising and became available in food outlets. Flavored versions were added in 1979.
 | |
| Industry | Over-the-counter medicines |
|---|---|
| Founded | 1934 |
| Parent | Procter & Gamble |
| Website | www |
Products
.jpg)
The brand is sold as powdered drink mixes, capsules and wafers in a variety of flavors. Metamucil contains psyllium seed husks as the active ingredient. It is manufactured in Phoenix, Arizona by Procter & Gamble.[1] When first marketed to consumers in 1974, Metamucil was marketed as a laxative. The advertising slogan at that time was "If not nature, then Metamucil". Procter & Gamble sought to make Metamucil a household name by advertising in magazines and on television, using the claim "All fiber is not created equal".[2] The target group was older people who are more likely to suffer from constipation.
On October 4, 2013, Procter & Gamble partnered with Tony Danza to organize the “Do More Than You Think”[3] contest to promote and fund health and wellness charities. The main prize was the chance to select the charity that would receive a $100,000 donation from Procter & Gamble.
