Mindshare (firm)
American media and marketing services company
From Wikipedia, the free encyclopedia
Mindshare Media Ltd. is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 1997 |
| Headquarters | New York City, London |
Key people | Adam Gerhart (CEO) |
Number of employees | 9,300[1] |
| Parent | GroupM[1] |
| Website | mindshareworld.com |
Mindshare's achievements include the Dove Natural Women & Snapchat Hack campaigns, the first Global Media Agency to gain accredited Actions on Google channel partners status, and many others that have won global awards.[citation needed]
History
The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear[2] and James Walker from JWT. Initially the business faced strong opposition to the merger from the American agency parent GroupM.[3] The Mindshare global network consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific.[1]
Mindshare USA LLC has 11 offices across the U.S. and Canada with billings of $9.96 billion (according to the media agency monitoring body, RECMA).[4] Phil Cowdell has been head of North American operations since 2009.[5]
Mindshare Media UK Ltd, founded in 1998, is based in London, where Jem Lloyd-Williams is CEO.[6]
Mindshare Nederland was established in 1999 by Ton Schoonderbeek, now regional leader and chief executive for the company's Benelux countries (including Scandinavia).[7]