MoneyFarm
Online investment advisor
From Wikipedia, the free encyclopedia
Moneyfarm is an online investment advisor product that offers a robo-adviser. It is one of the largest digital wealth management companies in Europe, regulated by the FCA[2] (UK) and CONSOB[3] (ITA). The company that owns the product operates as MFM Investment Ltd.
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| Company type | Private |
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| Industry | Digital Wealth Management |
| Founded | 2011 in Milan, Italy |
| Founders | |
| Headquarters | |
Number of locations | 3 offices |
Area served | |
Key people | |
| Products | |
| Services |
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| AUM |  £4.0 billion [1] |
| Owners | |
Number of employees | 239 |
| Website | www |
Company background
Moneyfarm was founded in March 2011 by Paolo Galvani, chairman, and Giovanni Daprà, CEO. In March 2018 Moneyfarm launched digital Sipp a self-invested personal pension.[4] Moneyfarm operates from offices in London, Milan, and Cagliari. Moneyfarm received £96 million in backing from Allianz, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures.[5]
Product
Moneyfarm creates a profile based on a customer's investment target and risk propensity.[6] Through the product, customers can invest in commodities, real estate, bonds, and stocks. In 2025, a customer must invest at least £500 to use Moneyfarm.[7] It offers investment funds with seven tiers of risk. The company periodically rebalances the investments in a customer's portfolio. Customers can enroll their funds in a environmental, social, and governance program which generally comes up with elevated fees.[8] The product allows customers to manage their own investments or to hire an independent financial advisor.[7]
The Guardian journalist Holly Mead praised the product for making viewing a portfolio's components straightforward. She cited the ability to see how funds are allocated across geographical areas, asset categories, and market segments, along with a clear overview of them.[8]