Naterra
American consumer packaged goods company
From Wikipedia, the free encyclopedia
Naterra International, Inc., is a privately held based consumer products sales and marketing company based in Coppell, Texas. Naterra manages several brands, including Baby Magic and Tree Hut.[1] Mr. Jon Song is CEO.[2] Naterra is headquartered in Coppell, Texas.
 | |
| Industry | Consumer Packaged Goods |
|---|---|
| Genre | Consumer Packaged Goods |
| Founded | 1922 |
| Headquarters | Coppell, Texas |
| Website | http://www.naterra.com/ |
History
Naterra was founded in Dallas, Texas in 1922 as the Superior Products Company.[3] Initially, the company specialized in manufacturing private label and owned brand products, including Sue Pree and Lisa Monay, which were introduced in 1945 and were in distribution with retailers such as Wal-Mart in 1964.[citation needed] In 1965, the company trademarked its Lisa Mornay brand.[4]
Superior Products Company was acquired in 1994 by the Song Family[who?] and became Naterra International, Inc.[2] In 2002, Naterra founded the Tree Hut brand. In 2008, Naterra acquired the Baby Magic Brand from Ascendia Brands.[5] In February 2026, Naterra founded Splash, a bodycare brand for children.[6]
Brands
Current brands include:
- Baby Magic
- Tree Hut
- Splash
Past brands:
- Skin Milk
- TimeBlock
- FootSteps
- CandleSong
- Sue Pree
- Lisa Mornay
- Aqua Spa[7]
- All that Glitters
