Plan B Advertising Agency
From Wikipedia, the free encyclopedia
Plan B Advertising is an independent, full-service, B Corp-certified[1] advertising, marketing and creative agency headquartered in Chicago's River North neighborhood.
Ric Van Sickle
Don Weaver
| Industry | Advertising, Marketing |
|---|---|
| Founded | 1999 |
| Headquarters | Chicago, Illinois USA |
Key people | Clay Cooper Ric Van Sickle Don Weaver |
| Services | Marketing, Advertising, Creative, Strategy, Social Media, CRM, Website Development, Production, Event Support & Management, Media Planning, Performance & Analytics |
| Website | http://www.thisisplanb.com/ |
History
In 1999, advertising industry veterans Ric Van Sickle, Clay Cooper, and Don Weaver left the "big agency" world to found Plan B as an on-demand, results-driven "Agency Alternative." Plan B now has offices in Chicago, New Orleans, and San Francisco servicing a wide array of clients in diverse industries, ranging from automotive to health and fitness to technology and more. The agency brands itself as a "best-gen agency marketing agency with a talent for pushing boundaries ... that thinks beyond advertising as it's traditionally been defined."[citation needed]
The agency's capabilities include Strategy, Creative, Social Media, Event Support & Management, Website Development, CRM, Production, Performance & Analytics, and Media Planning.
In 2017, Plan B launched HauteRod, an automotive event management company that specializes in show events, track events, test-driving events, vintage events, virtual events, brand training and more.[2]
In May 2023, Plan B earned official B-Corp certification,[3] a designation from global nonprofit organization B Lab that measures a company's entire social and environmental impact.
In 2009, Plan B was the first agency to offer an inside look at the office with video chat webcams at their desks, allowing completely transparent communication.[4][5]
Clients & Awards
Plan B services a varied roster of clients, including McLaren Automotive, Keiser Fitness, Culligan Water, Atturo Tires, Loyola Medicine, Wilson, Hanesbrands, Jaguar NA, Volvo, Zip Water U.S., Tru Vue, Mather, S&C Electric, Kennicott Bros., Papermate, and Allied Van Lines.[6][7]
Plan B has won several awards, including: National ADDY Award,[8] Fort Wayne ADDY Award,[9] Print Magazine Regional Design Annual Competition,[10] Chicago Addy Award,[11] One Show Award,[12] DMA/Echo Award,[13] and a Golden Hammer Award.[14]
