Play Hard
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| "Play Hard" | ||||
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| Single by David Guetta featuring Ne-Yo and Akon | ||||
| from the album Nothing but the Beat 2.0 | ||||
| Released | 15 March 2013[1] | |||
| Recorded | 1 September 2012 | |||
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| David Guetta singles chronology | ||||
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| Ne-Yo singles chronology | ||||
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| Akon singles chronology | ||||
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| Music video | ||||
| "Play Hard" on YouTube | ||||
| Audio sample | ||||
13 second sample from David Guetta's "Play Hard" | ||||
"Play Hard" is a song by French DJ and record producer David Guetta featuring vocals from American singers Ne-Yo and Akon. It was released on 15 March 2013 as the third single from the 2012 re-release of Guetta's fifth studio album, Nothing but the Beat (2011). This is the third collaboration between Guetta and Akon since "Sexy Bitch" in 2009 and "Crank It Up" in 2011. All three artists co-wrote the song along with Frédéric Riesterer and Giorgio Tuinfort, both of whom produced the song with Guetta. It features a prominent synthesizer riff sampled from the 1998 song "Better Off Alone" by Dutch Eurodance project Alice Deejay; as a result, Sebastiaan Molijn and Eelke Kalberg are credited as songwriters.
"Play Hard" peaked at number six on the UK Singles Chart, thus becoming his fourteenth top 10 hit in the UK as a lead artist. It also charted within the top 10 of the charts in several other countries including Austria, Belgium, Czech Republic, France, Germany, Ireland, Israel, Italy, Luxembourg, Poland, Scotland, Slovakia, South Korea, Spain and Switzerland; as well as the top 20 in Australia, Denmark, Finland, Iceland and New Zealand.
Synopsis
An official music video was uploaded to Guetta's official Vevo channel on April 22, 2013.[2] The video uses the New Edit version of the song. Directed by Swede Andreas Nilsson,[3] it generated controversy for its stereotypical portrayal of Mexico.[4][5][6] The video and an advertisement from Neon Mixr feature the popular dancers, Les Twins. The video has over 1.1 billion views as of August 2023.
The video takes place in Mexico City, and two guys head to a dealer where they buy pointy cowboy boots to use in a dance competition. Their house has people dancing and cowboys playing dominos with Ne-Yo. They head to the dance competition and the cowboys compete. Eventually, a little boy eating a bag of Takis shows up riding in a Renault Twizy, and he begins dancing and wins the competition.
Track listing
| No. | Title | Length |
|---|---|---|
| 1. | "Play Hard" | 3:21 |
| No. | Title | Length |
|---|---|---|
| 1. | "Play Hard" (New Edit) | 3:28 |
| No. | Title | Length |
|---|---|---|
| 1. | "Play Hard" (Albert Neve Remix) | 6:52 |
| 2. | "Play Hard" (R3hab Remix) | 4:06 |
| 3. | "Play Hard" (Maurizio Gubellini & Delayers in da House Remix) | 5:00 |
| 4. | "Play Hard" (Maurizio Gubellini Remix) | 5:11 |
| 5. | "Play Hard" (Spencer & Hill Remix) | 6:19 |
| 6. | "Play Hard" (Extended) | 5:12 |
| No. | Title | Length |
|---|---|---|
| 1. | "Play Hard" (Albert Neve Remix) | 6:52 |
| 2. | "Play Hard" (R3hab Remix) | 4:06 |
| 3. | "Play Hard" (Maurizio Gubellini & Delayers in da House Remix) | 5:00 |
| 4. | "Play Hard" (Maurizio Gubellini Remix) | 5:11 |
| 5. | "Play Hard" (Spencer & Hill Remix) | 6:19 |
| 6. | "Play Hard" (Extended Version) | 5:12 |
Charts
Weekly charts |
Year-end charts
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Certifications
| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[69] | Platinum | 70,000^ |
| Austria (IFPI Austria)[70] | Gold | 15,000* |
| Belgium (BRMA)[71] | Gold | 15,000* |
| Denmark (IFPI Danmark)[72] | Gold | 15,000^ |
| France (SNEP)[73] | Gold | 75,000* |
| Germany (BVMI)[74] | Platinum | 300,000‡ |
| Italy (FIMI)[75] | 3× Platinum | 90,000‡ |
| New Zealand (RMNZ)[76] | Platinum | 15,000* |
| Spain (Promusicae)[77] | Platinum | 60,000‡ |
| Switzerland (IFPI Switzerland)[78] | Gold | 15,000^ |
| United Kingdom (BPI)[79] | 2× Platinum | 1,200,000‡ |
| Streaming | ||
| Denmark (IFPI Danmark)[80] | Platinum | 1,800,000† |
| Spain (Promusicae)[81] | Gold | 4,000,000† |
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* Sales figures based on certification alone. | ||
