Proximic by Comscore
From Wikipedia, the free encyclopedia
Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry.
- Online Advertising
- Contextual Advertising
- Advertising Data Services
- Philipp Pieper
- Thomas Nitsche
| |
| Company type | Division |
|---|---|
| Industry |
|
| Founded | 2006 |
| Founder |
|
Key people |
|
| Services | Contextual Data, Brand Protection, Audience Interest Data |
| Parent | Comscore |
| Website | www |
History
Proximic launched for alpha testing in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.[1][2]
The company was based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche.[3][4] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista search engine.[5]
In 2015, Proximic was acquired by Comscore.[6] In 2023, Comscore announced a rebrand of their programmatic targeting business under the name Proximic by Comscore[7] utilizing the capabilities from the May 2015 Proximic acquisition.[8] The company currently operates as a division of Comscore, Inc.[citation needed]
In 2023, Proximic by Comscore was named a Programmatic Power Player of the year by AdExchanger.[9]